Associate Director, Performance Media
Role Overview
The Associate Media Director (AMD) acts as the day-to-day liaison between the client and media community, providing leadership, strategic direction and input for media plans.
The Associate Director of Performance Media acts as the day-to-day liaison between the client between the client and Social and Programmatic teams.
The Associate Director of Performance Media will have direct oversight of the Social and Programmatic channel expert, while collaborating closely with experts from the day-to-day SEM teams to provide holistic strategy.
This high-impact role will also be able to coach, mentor, and develop a high performing team, including oversight on career planning and resource planning.
Additionally this individual should be able to develop strong partnerships with vendors and internal stakeholders and will report directly to the Group Director of Performance Media.
Key Skills for This Role
Full Job Posting
Knowledge and Skills
- Required
- 5+ years’ experience directly related to Programmatic (DV360, YouTube) with Social exposure with a focus on direct response campaigns (CPA, CPL, ROI, ROAS.)
- Ability to optimize within DV360 on YouTube for Demand Gen and Upper Funnel Media
- Ability to interpret conversion and brand lift studies
- Ability to optimize across CTV (growth area)
- Experience with Brand Suitability and Brand Safety Optimizations
- Expert level understanding of programmatic buying and planning
- Ability to train, motivate and manage individuals at multiple levels, from entry to manager level.
- Exceptional quantitative skills and aptitude including advanced Excel skills.
- An enthusiasm for learning about Programmatic and Social on a fast-growing, thriving team.
- Exceptional analytical skills to measure the success of performance media programs and to expand upon that success.
- Strong interpersonal and verbal communication skills, as well as the ability to articulate clearly and effectively in person and in writing.
- Excellent organizational skills and the ability to juggle multiple responsibilities.
- Bachelor’s degree.
- Certificates, licenses and registrations
- Physical Activity and Work Environment
- #LI-SG2
- #LI-HYBRID
- Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
- Salary Range
- $110,000.00 - $135,000.00
- A successful applicant’s actual base salary may vary based on factors such as individual’s skill sets, experience, training, education, licensure/certifications, and qualifications for the role. As an organization, we take an aptitude and competency-based hiring approach. We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.
Qualifications
- Required
- 5+ years’ experience directly related to Programmatic (DV360, YouTube) with Social exposure with a focus on direct response campaigns (CPA, CPL, ROI, ROAS.)
- Ability to optimize within DV360 on YouTube for Demand Gen and Upper Funnel Media
- Ability to interpret conversion and brand lift studies
- Ability to optimize across CTV (growth area)
- Experience with Brand Suitability and Brand Safety Optimizations
- Expert level understanding of programmatic buying and planning
- Ability to train, motivate and manage individuals at multiple levels, from entry to manager level.
- Exceptional quantitative skills and aptitude including advanced Excel skills.
- An enthusiasm for learning about Programmatic and Social on a fast-growing, thriving team.
- Exceptional analytical skills to measure the success of performance media programs and to expand upon that success.
- Strong interpersonal and verbal communication skills, as well as the ability to articulate clearly and effectively in person and in writing.
- Excellent organizational skills and the ability to juggle multiple responsibilities.
- Bachelor’s degree.
- Certificates, licenses and registrations
- Physical Activity and Work Environment
- Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
- Salary Range
- $110,000.00 - $135,000.00
Preferred Qualifications
- A successful applicant’s actual base salary may vary based on factors such as individual’s skill sets, experience, training, education, licensure/certifications, and qualifications for the role. As an organization, we take an aptitude and competency-based hiring approach. We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.
About Horizon Media
Independent media services and advertising agency.
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