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Associate Director, Digital Activation

Weber Shandwick
Los Angeles, USA
Full-time
Director · 5+ years experience
Hybrid
Discovered 4 weeks ago
excel

Full Job Posting

Required Qualifications

  • 5+ years of experience in digital media planning, buying, activation, or investment, with expert knowledge of digital buying and strong programmatic expertise.
  • Demonstrated experience directly managing, coaching, and developing media professionals, including managers and/or individual contributors.
  • Proven success leading client relationships and communicating with mid- to senior-level stakeholders.
  • Strong knowledge of campaign design, buying paths, optimization, pacing, performance management, measurement, billing, and reconciliation.
  • Working knowledge of demand-side platforms and ad technology solutions such as The Trade Desk, DV360, Amazon DSP, CM360, or similar platforms.
  • Experience using campaign workflow and media management tools such as Prisma, or comparable systems.
  • Working knowledge of third-party verification and brand-safety tools, including IAS or similar solutions.
  • Intermediate to advanced data analysis skills, including experience working with large data sets and evaluating data using appropriate methodologies.
  • Advanced Microsoft Excel skills, with the ability to improve team efficiency and coach others in effective workflows and shortcuts.
  • Excellent written, verbal, and presentation skills, including the ability to translate complex digital concepts into clear business implications.
  • Demonstrated ability to develop new business relationships, partnerships, or client solutions using new or existing capabilities and processes.
  • Proven ability to self-manage, prioritize competing demands, maintain strong attention to detail, and influence cross-functional teams.

Preferred Qualifications

  • Experience activating across multiple digital media channels and a demonstrated curiosity about emerging platforms, formats, data sources, and measurement approaches.
  • Hands-on experience in one or more DSPs, with the ability to support advanced setup, troubleshooting, and optimization when needed
  • Experience designing reporting dashboards, developing executive-ready performance narratives, and creating long-term data or measurement solutions.
  • Experience evaluating media, technology, data, or measurement partners through RFIs, demonstrations, scopes of work, and capability assessments.
  • A record of anticipating and clearly defining problems, weighing alternatives, and recommending practical, scalable solutions.
  • Demonstrated effectiveness managing up, down, and laterally across varied working styles and stakeholder groups.
  • Success in This Role
  • Clients view the Associate Director as a proactive, accountable, and trusted activation partner.
  • Campaigns launch accurately, pace appropriately, and are continuously optimized against defined business and media objectives.
  • Activation standards, quality controls, reporting, billing, and reconciliation are consistently applied across assigned work.
  • The team receives clear direction, meaningful coaching, timely feedback, and opportunities to grow its strategic and technical capabilities.
  • New relationships and solutions create measurable value for clients and strengthen Hearts & Science capabilities.
  • Cross-functional partners experience strong coordination, clear decision-making, and effective issue resolution.
  • $70,000 - $125,000
  • Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.
  • Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.
  • Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice
  • For US Job Seekers:
  • It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.

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