Associate Director, Data Science and Analytics
Key Skills for This Role
Full Job Posting
Core Capabilities (Strategy, Analytics & Tools)
Leads insight-driven measurement strategies tied to business outcomes
Identifies key performance drivers, gaps, and growth opportunities across campaigns
Develops and operationalizes measurement frameworks connecting media, audience, and business KPIs
Synthesizes cross-channel data into clear insights that inform optimization and planning
Leverages tools (CM360, Meta, Adobe/GA4, Tableau/Looker, GCP, Funnel.io) to generate insights at scale
Uses automation to reduce manual reporting and accelerate speed-to-insight
Applies advanced methods (testing, attribution, MMM) when needed to solve key business questions
Ensures strong data quality, taxonomy, and governance
Communication & Client Leadership
Translates complex data into clear, concise insights that drive action
Leads client conversations focused on implications, tradeoffs, and next steps—not reporting
Delivers polished, executive-ready storytelling and presentations
Acts as a trusted advisor to clients, shaping strategy through data-informed recommendations
Brings proactive insights, trends, and opportunities to clients and internal teams
Aligns analytics with media and strategy to ensure insights translate into action
Coaches team members to elevate deliverables from data output to strategic recommendations
7+ years of experience in media analytics, marketing analytics, or data science, preferably within a digital or paid media environment
Strong expertise in paid media measurement, KPIs, and performance optimization across channels
Proven ability to translate data into clear insights and actionable recommendations that influence business decisions
Experience developing measurement frameworks, learning agendas, and performance strategies
Advanced proficiency with analytics and visualization tools (e.g., Adobe Analytics, GA4, Tableau, Looker)
Experience with data transformation, automation, and pipeline tools (e.g., SQL, GCP, Funnel.io)
Strong communication and storytelling skills with experience presenting to senior partners or clients
Ability to lead projects and mentor teams, ensuring delivery of high-quality, data-driven outputs
The Power of One starts with our people! To do powerful things, we offer powerful resources.
Our best-in-class wellness and benefits offerings include: Paid Family Care for parents and caregivers for 12 weeks or more Monetary assistance and support for Adoption, Surrogacy and Fertility Monetary assistance and support for pet adoption Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance Tuition Assistance Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more Matching Gifts programs Flexible working arrangements ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility) Business Resource Groups that support multiple affinities and alliances
The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.
Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.
If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected].
All your information will be kept confidential according to EEO guidelines.
About Publicis Groupe Holdings B.V
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