Associate Director–Community&Cultural Engagement

Overview

Associate Director – Community & Cultural Engagement

Your Mission

Associate Director - Community & Cultural Engagement

1. Global Community & Social Pillar Leadership

• Execute and steward Amouage’s global community strategy across digital and physical environments.
• Lead social publishing as a cultural expression of the House, ensuring clarity, consistency, and relevance.
• Drive growth targets for community expansion, engagement, and advocacy.
• Oversee the development of structured Friends of the House ecosystems and community chapters.
• Serve as the global reference point for community strategy across all markets.

2. Events, Activations & Cultural Engagement

• Lead global community-driven activations, salons, boutique openings, and in-market experiences.
• Champion activations that prioritize emotional resonance over visibility
• Partner with regional teams to maintain coherence across markets.
• Identify and cultivate strategic cultural partnerships aligned with the House’s positioning.

3. Publishing & Narrative Stewardship

• Consolidate global publishing under a unified editorial framework.
• Oversee tone of voice governance across markets and owned platforms.
• Ensure translation of creative concepts and press narratives into culturally aligned publishing outputs.
• Supervise publishing cadence and release strategy in partnership with Creative and PR.

4. Budget & Agency Oversight

• Hold responsibility for community-related budgets.
• Oversee external agencies supporting community, publishing, and activations.
• Ensure efficient allocation of resources aligned with growth objectives.

5. Partnerships & Advocacy Ecosystem

• Develop structured engagement frameworks for creators, cultural voices, and Friends of the House.
• Strengthen unpaid advocacy and long-term cultural relationships.
• Foster cross-market collaboration to build a globally coherent yet locally resonant ecosystem.

6. Leadership & Governance

• Lead and develop a cross-functional team across publishing, events, and community coordination.
• Provide governance standards and frameworks for markets and distributors.
• Serve as senior advisor internally on community and cultural engagement matters.
• Collaborate closely with Brand Development, Creative Studio, PR, Market Excellence.

7. External Representation

• Represent Amouage at relevant industry forums, panels, and cultural engagements relating to community and brand experience.
• Act as visible steward of the House’s community philosophy and cultural engagement strategy.
• Support executive leadership in articulating the role of community within brand growth.

Your Journey With Us

Your Expertise

• 8–12 years of experience in luxury, or culturally driven brand environments, fragrance experience is mandatory
• Proven success building and activating global communities
• Demonstrated leadership of publishing and experiential ecosystems
• Strong Arabic and English preferred; deep GCC familiarity highly valued
• Experience managing budgets and agency partners
• Confident public presence, comfortable representing the House in industry settings
• Editorially disciplined, culturally intelligent, and strategically grounded

The AMOUAGE Advantage