Associate - Digital Campaigns and Content

About Us

Role Purpose

• We are seeking a highly motivated marketing professional to support the planning, execution, and optimization of integrated brand marketing campaigns across paid, owned, and earned channels.
• This role is designed with a strong emphasis on campaign strategy and execution complemented by hands-on involvement in creative content development and production.
• The successful candidate will play a key role in delivering targeted, tactical marketing campaigns while ensuring high-quality, engaging content that aligns with Mubadala’s brand narrative.
• The role sits at the intersection of strategy, execution, and content, requiring both analytical rigor and creative sensibility. It offers an excellent opportunity for an emerging marketing professional to take on greater ownership, manage multiple stakeholders, and contribute to high-impact brand initiatives.

Key Responsibilities

• Support the planning, execution, and optimization of integrated marketing campaigns across paid, owned, and earned channels.
• Develop campaign strategies, including audience segmentation, channel mix, KPIs, and performance measurement.
• Manage campaign delivery in partnership with media buying agencies, including media planning, budget tracking, optimization, and performance reporting.
• Monitor campaign performance, conduct A/B testing, and use data-driven insights to improve ROI and effectiveness.
• Contribute to the development of engaging creative content, including video production, storytelling, and digital assets aligned with Mubadala's brand.
• Support the management of corporate social media channels, content calendars, and multi-channel content distribution.
• Produce campaign and social media performance reports using digital analytics tools such as Google Analytics and Sprinklr.
• Monitor market trends, audience insights, and competitor activity to identify opportunities and enhance campaign effectiveness.
• Coordinate multiple marketing projects, working closely with internal stakeholders and external partners to ensure timely, high-quality delivery.
• Support leadership visibility initiatives, business announcements, sponsorships, and events through strategic marketing and content execution.
• What will you bring:

Qualifications And Experience

• Bachelor’s degree in Marketing, Communications, Business, Digital Media, or a related field.
• At least 7 years of experience in brand marketing, digital campaigns, media buying, or integrated marketing (Agency experience is preferred).
• Strong experience in planning and executing targeted marketing campaigns, including paid media strategy and optimization.
• Hands-on experience in content development, particularly video production and storytelling.
• Experience working with media buying agencies and managing campaign execution end-to-end.
• Familiarity with digital marketing tools and analytics platforms (e.g., Google Analytics, Sprinklr).
• Understanding of audience segmentation, targeting strategies, and campaign performance metrics.
• Strong project management and organizational skills.
• Excellent written and verbal communication skills.

Preferred Attributes

• Balanced skillset across strategic campaign planning and creative content development.
• Creative thinker with a strong visual and storytelling instinct, able to identify innovative opportunities to elevate campaigns, content, and audience engagement.
• Strong analytical mindset with the ability to translate data into actionable insights.
• Proactive, detail-oriented, and able to work independently with minimal supervision.
• Comfortable managing multiple projects and working under tight deadlines.
• Strong interpersonal skills and ability to collaborate across large, cross-functional teams.
• Up to date with digital marketing trends, social media best practices, and emerging content formats.
• Demonstrates initiative, ownership, and a solutions-oriented approach.

What Success Looks Like

• Campaigns are strategically planned and executed effectively across paid, owned, and earned channels.
• Paid media investments deliver measurable performance outcomes aligned with campaign objectives.
• Creative content is engaging, on-brand, and aligned with Mubadala’s narrative and business priorities.
• Strong collaboration with agencies and internal teams results in seamless campaign delivery.
• Insights from analytics and brand studies are effectively used to optimize campaigns and improve performance.
• Stakeholders view the individual as a reliable, proactive, and strategic contributor to brand marketing initiatives.
• What we offer:
• A superior platform to grow your career including:
• A role that has social and financial impact.
• Great working environment with talented and like-minded colleagues.
• Market leading pay and benefits including performance pay.
• Hybrid working and wellness benefits to help you live your best work and private life.
• Opportunity to grow and develop through learning and experience.
• Excellent work culture enabled by our values of Accountability, Inspiration, Integrity & Partnership.

• Location: Abu Dhabi

• Flexible Working: Remote working up to 5 days a month
• Please note that this is a full-time role under Solutions Plus (A Mubadala Company)