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Associate Creative Director

EXL
Three Rivers, USA
Director · 5+ years experience
Hybrid
Discovered 3 weeks ago

Full Job Posting

Responsibilities

  • Concept Development & Creative Strategy
  • Lead the development of innovative campaign concepts for direct mail, digital, email, and multi-channel marketing programs.
  • Translate client objectives, audience insights, and performance goals into compelling creative executions.
  • Participate in creative brief development and brainstorming sessions.
  • Create campaign themes, messaging frameworks, and creative approaches that align with brand and business objectives.
  • Use AI-enabled creative tools as an integral part of concepting and development to generate, evaluate, iterate, and refine campaign ideas, messaging, visual directions, and content variations—while ensuring originality, brand alignment, accuracy, compliance, and production feasibility.
  • Copywriting & Messaging
  • Develop headlines, value propositions, offer positioning, direct response copy, and campaign messaging.
  • Ensure messaging is clear, persuasive, audience-focused, and aligned with brand standards.
  • Collaborate with copywriters and subject matter experts to refine content and improve performance.
  • Review and edit creative assets to maintain voice, tone, and consistency across channels.
  • Creative Execution & Design Collaboration
  • Partner with designers and production teams to bring concepts to life.
  • Contribute to visual ideation, layout direction, and creative development.
  • Provide guidance on design execution, user experience, and customer engagement.
  • Review creative materials throughout development to ensure quality and strategic alignment.
  • Design experience is highly desirable and will be considered a significant advantage.
  • Direct Mail Leadership
  • Serve as a subject matter expert in direct mail creative strategy and best practices.
  • Develop acquisition, cross-sell, retention, and customer engagement direct mail concepts.
  • Understand direct mail production processes, formats, postal requirements, personalization techniques, and testing methodologies.
  • Create solutions that balance creative innovation with operational feasibility and production requirements.
  • Cross-Functional Collaboration
  • Work closely with account, strategy, analytics, production, and project management teams.
  • Present concepts and creative recommendations to internal stakeholders and clients.
  • Incorporate feedback while maintaining creative integrity and campaign objectives.
  • Support the Creative Director in managing priorities across multiple projects and clients.
  • Quality Assurance
  • Ensure creative work is strategically sound, error-free, and aligned with client expectations.
  • Maintain consistency across campaigns, channels, and touchpoints.
  • Participate in creative reviews and provide constructive feedback to team members.
  • Concept Development & Creative Strategy - Lead the development of innovative campaign concepts for direct mail, digital, email, and multi-channel marketing programs. - Translate client objectives, audience insights, and performance goals into compelling creative executions. - Participate in creative brief development and brainstorming sessions. - Create campaign themes, messaging frameworks, and creative approaches that align with brand and business objectives. - Use AI-enabled creative tools as an integral part of concepting and development to generate, evaluate, iterate, and refine campaign ideas, messaging, visual directions, and content variations—while ensuring originality, brand alignment, accuracy, compliance, and production feasibility. Copywriting & Messaging - Develop headlines, value propositions, offer positioning, direct response copy, and campaign messaging. - Ensure messaging is clear, persuasive, audience-focused, and aligned with brand standards. - Collaborate with copywriters and subject matter experts to refine content and improve performance. - Review and edit creative assets to maintain voice, tone, and consistency across channels. Creative Execution & Design Collaboration - Partner with designers and production teams to bring concepts to life. - Contribute to visual ideation, layout direction, and creative development. - Provide guidance on design execution, user experience, and customer engagement. - Review creative materials throughout development to ensure quality and strategic alignment. - Design experience is highly desirable and will be considered a significant advantage. Direct Mail Leadership - Serve as a subject matter expert in direct mail creative strategy and best practices. - Develop acquisition, cross-sell, retention, and customer engagement direct mail concepts. - Understand direct mail production processes, formats, postal requirements, personalization techniques, and testing methodologies. - Create solutions that balance creative innovation with operational feasibility and production requirements. Cross-Functional Collaboration - Work closely with account, strategy, analytics, production, and project management teams. - Present concepts and creative recommendations to internal stakeholders and clients. - Incorporate feedback while maintaining creative integrity and campaign objectives. - Support the Creative Director in managing priorities across multiple projects and clients. Quality Assurance - Ensure creative work is strategically sound, error-free, and aligned with client expectations. - Maintain consistency across campaigns, channels, and touchpoints. - Participate in creative reviews and provide constructive feedback to team members.

Qualifications

  • Bachelor's degree in Marketing, Communications, Advertising, Graphic Design, Journalism, or related field.
  • 5+ years of creative experience in an agency, direct marketing, financial services, fintech, banking, insurance, or related environment.
  • Demonstrated experience developing integrated marketing campaigns with a strong emphasis on direct mail.
  • Strong portfolio showcasing concept development, campaign thinking, copywriting, and creative execution.
  • Demonstrated hands-on experience using generative AI and other AI-enabled creative tools across the creative lifecycle, including ideation, copy and visual exploration, rapid prototyping, iteration, and development of execution-ready concepts.
  • Proven ability to create compelling direct response messaging.
  • Experience collaborating with designers, writers, strategists, and production teams.
  • Strong presentation and communication skills.
  • Ability to manage multiple projects in a fast-paced environment.
  • Preferred Qualifications
  • Direct mail expertise including acquisition, retention, loyalty, and cross-sell campaigns.
  • Experience in financial services, banking, fintech, insurance, or regulated industries.
  • Design experience using Adobe Creative Suite (InDesign, Photoshop, Illustrator).
  • Understanding of testing methodologies, audience segmentation, personalization, and performance marketing.
  • Experience presenting creative concepts to executive-level stakeholders and clients.
  • Success Measures
  • Development of breakthrough creative concepts that drive measurable campaign performance.
  • Strong partnership with the Creative Director and cross-functional teams.
  • Consistent delivery of high-quality, on-strategy creative work.
  • Effective integration of copy, design, and direct response principles.
  • Effective and responsible use of AI to increase the speed, range, and quality of creative exploration while maintaining human oversight, brand standards, compliance, and production readiness.
  • Ability to translate complex business objectives into customer-centric marketing campaigns.
  • Success in supporting client growth, campaign innovation, and creative excellence.
  • This version positions the role clearly beneath the Creative Director while emphasizing concept development, direct mail expertise, copy leadership, and enough design capability to effectively direct creative execution without necessarily being a senior designer.
  • Qualifications - Bachelor's degree in Marketing, Communications, Advertising, Graphic Design, Journalism, or related field. - 5+ years of creative experience in an agency, direct marketing, financial services, fintech, banking, insurance, or related environment. - Demonstrated experience developing integrated marketing campaigns with a strong emphasis on direct mail. - Strong portfolio showcasing concept development, campaign thinking, copywriting, and creative execution. - Demonstrated hands-on experience using generative AI and other AI-enabled creative tools across the creative lifecycle, including ideation, copy and visual exploration, rapid prototyping, iteration, and development of execution-ready concepts. - Proven ability to create compelling direct response messaging. - Experience collaborating with designers, writers, strategists, and production teams. - Strong presentation and communication skills. - Ability to manage multiple projects in a fast-paced environment. Preferred Qualifications - Direct mail expertise including acquisition, retention, loyalty, and cross-sell campaigns. - Experience in financial services, banking, fintech, insurance, or regulated industries. - Design experience using Adobe Creative Suite (InDesign, Photoshop, Illustrator). - Understanding of testing methodologies, audience segmentation, personalization, and performance marketing. - Experience presenting creative concepts to executive-level stakeholders and clients. Success Measures - Development of breakthrough creative concepts that drive measurable campaign performance. - Strong partnership with the Creative Director and cross-functional teams. - Consistent delivery of high-quality, on-strategy creative work. - Effective integration of copy, design, and direct response principles. - Effective and responsible use of AI to increase the speed, range, and quality of creative exploration while maintaining human oversight, brand standards, compliance, and production readiness. - Ability to translate complex business objectives into customer-centric marketing campaigns. - Success in supporting client growth, campaign innovation, and creative excellence. This version positions the role clearly beneath the Creative Director while emphasizing concept development, direct mail expertise, copy leadership, and enough design capability to effectively direct creative execution without necessarily being a senior designer.

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