Associate, B2B Marketing
Role Overview
Execute multi-channel B2B marketing campaigns across email, paid media, search, social, and web channels.
Ensure campaigns launch on time, remain on brand, and meet technical and operational quality standards.
Support strategists and client teams through reliable campaign deployment, reporting, and troubleshooting.
Key Skills for This Role
Full Job Posting
About Trilliad
Trilliad is a Growth Services Provider that supports Sales, Marketing, and Customer Success leaders through strategy, process, skills, and technology services.
The company delivers services intended to improve seller productivity, lead costs, sales cycles, and customer lifetime value.
Role overview
Execute multi-channel B2B marketing campaigns across email, paid media, search, social, and web channels.
Ensure campaigns launch on time, remain on brand, and meet technical and operational quality standards.
Support strategists and client teams through reliable campaign deployment, reporting, and troubleshooting.
Campaign execution
- Build, test, and deploy email campaigns and nurture programs in HubSpot, Marketo, Pardot/Account Engagement, or Eloqua.
- Set up and manage paid search and paid social campaigns in Google Ads, LinkedIn Ads, or Microsoft Ads.
- Validate links, email rendering, tracking parameters, list segmentation, and approval workflows before launch.
- Schedule and publish organic social content while maintaining content calendars and brand voice.
Copy and optimization
- Write and edit B2B copy for emails, ads, landing pages, and social posts.
- Adapt content and creative assets to channel requirements, audience needs, and campaign objectives.
- Pull performance reports, identify trends and anomalies, and surface optimization opportunities.
- Monitor pacing, budget utilization, and performance against benchmarks.
Collaboration
- Coordinate asset handoffs and requirements with strategists, designers, and marketing operations specialists.
- Manage multiple client campaign timelines and communicate proactively about blockers, scope, or timing conflicts.
Required experience
- 3+ years of hands-on B2B marketing execution experience in an agency or in-house environment.
- Experience deploying multi-channel campaigns across email, paid media, and social.
- Experience with marketing automation platforms, paid search or paid social, B2B copywriting, and social content scheduling.
- Understanding of B2B buyer journeys, lead lifecycle progression, tracking conventions, and performance measurement.
Working principles
The role emphasizes accountability, client value, disciplined execution, collaboration, problem solving, continuous improvement, and results.
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