Assistant Trade Marketing Manager

Overview

• **Key Responsibilities:**
• Supervises the day-to-day operations of Trade Marketing to ensure that work processes are implemented as designed and comply with established policies, processes and procedures.
• Support KAM to ensure all Distributor agreements are renewed by the start of the year by presenting previous year’s results and current year sales plan to customers & negotiate the agreement to gain customer commitment.
• Carry out quarterly business review with KAM & distributors by presenting previous quarterly sales results, seeking EPOS data from customers and updating the current plan to ensure distributors/customers are on track to achieve the yearly IMS targets.
• Plan monthly promotional/trade activities with KAM by recommending promotional agreements forms with customers to ensure promotions are activated on a regular basis.
• Implement marketing activities in each channel by discussing with brand team volume, visibility, timing and price and any other support needed, splitting volumes by territory, channel, customer and by category to ensure SOM & profitability objectives are met.
• Monitor quarterly price index / monthly promo index & recommend adjustments to maximize volume vs margin output.
• Carry out monthly visits to distributors/stores in different territories to ensure smooth execution of promotional activities & primary visibility including solving problems of staff & supermarkets (e.g. shelf space, posm, distribution, planogram…) in order to ensure PICOS objectives are understood & applied.
• Monitor competition activities (inno/reno/promo) and report new product/packaging requirements to brand managers
• Train & coach distributor team in order to ensure they are motivated & capable of performing their roles.