Assistant Store Manager

Role overview

Store operations and customer experience

• Assist with opening and closing, grooming standards, tester hygiene, and overall floor readiness.
• Guide Beauty Advisors and Specialists on consultation techniques and product storytelling.
• Handle customer queries and support service standards, SOPs, hygiene practices, and store discipline.

Sales and commercial delivery

• Support store KPIs covering sales, conversion, average transaction value, units per transaction, and customer retention.
• Monitor product performance and stock levels, support replenishment, and review daily sales reports to suggest improvement actions.
• Assist with activations, promotions, consultations, and beauty events.

Team development

• Support and motivate Beauty Advisors, Specialists, and Cashiers, providing on-floor coaching and constructive feedback.
• Assist with training on launches, beauty rituals, and service excellence, and foster a collaborative customer-focused culture.

Inventory and store standards

• Support replenishment, shrinkage control, and expiry management using FIFO/FEFO.
• Maintain visual merchandising, planograms, brand presentation, documentation, cash handling, and audit readiness.
• Coordinate with supply chain teams for timely stock availability.

Qualifications and skills

• A bachelor’s degree in Business, Retail Management, or a related field is preferred.
• Requires 2–4 years in beauty, cosmetics, or luxury retail, including at least 1 year in a supervisory role.
• Requires knowledge of beauty products, consultation techniques, customer experience, and retail performance.
• Requires communication, coaching, interpersonal, organizational, and attention-to-detail skills.
• Familiarity with POS systems, inventory management, and retail reporting tools is specified.