Assistant Marketing Manager

Kings' Education

Dubai, UAE

Full-time

Mid-Senior

Onsite

Discovered 1 weeks ago

Campaign strategy and ideationDigital marketing strategyMeta AdsGoogle AdsPaid campaign budget and ROI monitoringSEO

Full Job Posting

Kings’ Education seeks an Assistant/Deputy Marketing Manager to translate brand and enrolment strategy into campaigns.

The hands-on, ideas-led role supports admissions and brand growth across campuses and owns digital and website performance.

Bachelor’s or master’s degree in marketing.
8–12 years of marketing experience with a strong digital core.
Proven digital strategy and paid campaign experience, including Meta Ads and Google Ads, with budget ownership and ROI monitoring.
Strong creative and conceptual ability to ideate campaigns independently.
Working knowledge of technical and content SEO and tools such as Google Search Console, SEMrush, or Ahrefs.
Comfort with GA4 and Meta Business Suite and translating analytics into decisions; in-app marketing experience.
Experience managing external creative, media, or PR agencies.
Education, hospitality, premium consumer brands, or a similar relationship-driven B2C sector is advantageous.
Strong stakeholder management and communication; comfortable with both strategic and hands-on work.
Similar-capacity experience in a premium brand or agency and current residence in Dubai are specified.

Develop campaign ideas from brief through execution and results; set creative direction with the visual content creator.
Turn the Head of Marketing’s strategic priorities into campaign plans and calendars.
Own digital strategy across paid, organic, social, and email channels.
Plan, launch, and optimize Meta, Google, and programmatic campaigns; own budgets and ROI/CPL tracking.
Report campaign and channel performance against enrolment and brand KPIs.

Own school website performance, structure, and content roadmap.
Drive technical and content SEO to improve organic ranking, visibility, and lead quality.
Work with web/development resources and agencies to improve site UX and conversion.
Brief, guide, and hold creative, media, and PR agencies accountable to strategy, brand, and quality.
Guide two marketing generalists and partner with campus leadership and admissions teams on campaign relevance and timing.

Application deadline: 30 October 2026. Apply through the careers portal with a detailed CV and covering letter.

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