Assistant Manager - Trade Marketing

Trade Marketing Strategy & Execution

Go-to-Market Planning

Offer & Promotional Marketing

Consumer Proposition Development

Demand Generation & Conversion Optimization

Performance & ROI Management

Stakeholder & Partner Management

Education

Experience

• 5-7 years of experience in Trade Marketing, Brand Marketing, Destination Marketing, Commercial Marketing, or Consumer Marketing.
• Experience in developing and executing go-to-market strategies and promotional campaigns.
• Experience managing marketing performance, conversion optimization, and ROI reporting.
• Experience within tourism, entertainment, hospitality, retail, travel, leisure, or destination marketing sectors is preferred.
• Education
• Bachelor's degree in Marketing, Business Administration, Communications, Tourism, Hospitality, or a related field.

Preferred Qualifications

• Experience within tourism, entertainment, hospitality, retail, travel, leisure, or destination marketing sectors is preferred.

Responsibilities

• Support the development and execution of trade marketing strategies aligned with business and destination objectives.
• Plan and execute marketing activities across trade partners, distributors, travel operators, ticketing platforms, and promotional channels.
• Develop trade activation plans to drive demand generation, lead conversion, and visitation growth.
• Ensure marketing programs effectively support seasonal campaigns, destination launches, events, and new product offerings.
• Develop and execute integrated go-to-market plans for destination experiences, attractions, promotions, and new offerings.
• Coordinate cross-functional launch activities with Marketing, Commercial, Digital, Partnerships, and Operations teams.
• Support market segmentation and audience targeting strategies to maximize campaign effectiveness.
• Ensure timely delivery of marketing assets, promotional content, and activation materials.
• Develop and manage promotional campaigns, special offers, packages, and value-added propositions.
• Work closely with commercial stakeholders to create compelling offers that drive acquisition and conversion.
• Monitor promotion performance and recommend enhancements to maximize revenue and customer uptake.
• Support pricing and packaging initiatives from a marketing and customer proposition perspective.
• Collaborate with relevant stakeholders to define and enhance destination, attraction, and entertainment propositions.
• Translate consumer insights into compelling and differentiated marketing messages.
• Ensure customer propositions align with target audience needs, preferences, and market demand.
• Support the development of customer value propositions across various audience segments.
• Implement trade marketing programs designed to increase awareness, consideration, bookings, and visitation.
• Monitor customer journey performance and identify opportunities to improve conversion rates.
• Work closely with Digital Marketing teams to optimize campaign performance across channels.
• Drive initiatives that improve lead generation, customer acquisition, and revenue contribution.
• Establish performance metrics and KPIs for trade marketing campaigns and activations.
• Track campaign effectiveness, conversion performance, customer acquisition metrics, and return on investment.
• Analyze marketing and sales data to identify trends, opportunities, and improvement areas.
• Prepare performance reports and recommendations for management review.
• Build and maintain relationships with internal stakeholders and external marketing partners.
• Coordinate with destination operators, tourism partners, agencies, and commercial teams to ensure successful campaign execution.
• Support negotiation and implementation of co-marketing opportunities with strategic partners.
• Ensure alignment of marketing activities with broader business objectives.