Assistant Manager - Marketing (Riyadh Saudi) for Aster Retail

Aster Arabia

Category Marketing

• Support development and execution of category-wise marketing plans (OTC, skincare, baby
• care, wellness, medical devices).
• Align promotions with business objectives in coordination with category managers.
• Plan monthly promotional calendars aligned with sales targets.
• Manage supplier-funded campaigns and co-marketing activities.
• Track category performance and campaign ROI.
• Ensure POS materials and in-store visibility for key categories.

Events Marketing

• Plan and execute health awareness campaigns and promotional events.
• Coordinate mall activations, store openings, and in-store promotional events.
• Manage event vendors, branding, logistics, and budgets.
• Prepare post-event reports and ROI analysis.

Local Marketing

• Develop localized marketing initiatives based on store performance.
• Support new store launch campaigns (offline & digital).
• Coordinate with store managers for local promotions.
• Monitor competitor activities and recommend strategies.

Social Media

• Support the development and execution of social media strategy aligned with marketing
• goals.
• Prepare monthly content calendars and campaign plans.
• Coordinate with creative and design teams to produce engaging content (posts, reels,
• videos, graphics).
• Ensure Arabic and English content accuracy and localization.
• Manage and optimize company social media platforms (Instagram, Facebook, TikTok,
• Snapchat, X, LinkedIn).
• Monitor engagement, respond to comments/messages, and maintain community
• management standards.
• Support execution of paid social media campaigns across Meta, TikTok, and Snapchat.
• Track budgets, performance metrics, and ROI for paid campaigns.
• Conduct A/B testing for creatives and audience targeting.
• Track KPIs and prepare weekly/monthly performance reports.
• Coordinate influencer collaborations and monitor campaign effectiveness.

Loyalty Marketing

• Develop Loyalty marketing initiatives.
• Develop WhatsApp Marketing Campaigns.
• Track the performance of the Campaigns and ROAS.