Assistant Manager Marketing

Responsibilities

• As the Marcom Manager, you will be responsible for performing the following tasks to the highest standards:
• Be familiar with hotel product knowledge and related activities.
• Responsible for the publicity and promotion of all products of the hotel, including but not limited to rooms, catering, banquets, etc.
• Assist the relevant departments to achieve the revenue targets and related tasks set by the hotel.
• Develop and implement the hotel's advertising budget and external advertising.
• Coordinate and implement communication plans for hotel activities and promotions (sales, catering, etc.) with all operating departments of the hotel.
• Ensure that the hotel has a good image and corresponding flow on the mainstream platform in the main source area.
• Establish good relations with the media (publications, broadcasts, etc.) and implement hotel marketing campaigns.
• Fully monitor all printed products of the hotel to ensure consistency with group guidelines.
• Ensure the hotel homepage, official Weibo and other online and social media platforms’ information is accurate and updated in a timely manner.
• Real-time monitoring of guest comments on various network platforms and replying promptly.
• Plan and execute hotel public relation activities and achieve expected ROI.
• Design prints according to hotel standards and ensure print quality.
• Manage a comprehensive targeted database and advertise hotel promotions.
• Monitor expenses according to the commercial development department budget to maximize return on investment.
• Liaise with other hotel departments, outside organizations or government departments to coordinate and implement different hotel projects.
• Assist with photography, video shooting and interviews of domestic and foreign media.
• Update the gallery and promotional kit in a timely manner to maintain a fixed capital list.
• Prepare, plan and execute hotel public relations activities.
• Maintain normal communication with the local media.
• Monitor the design project.
• Responsible for the management of the Marcom department.
• Carry out any other reasonable duties and responsibilities as assigned.