Assistant Manager - Marketing
Skills
About This Role
General Responsibilities: -
- Campaign Planning & Execution: Lead end-to-end execution of regional marketing campaigns across markets.
- Translate regional strategies into actionable market-level plans.
- Ensure timely rollout of campaigns with adherence to brand guidelines.
- Identify gaps in campaign planning and proactively resolve execution challenges.
- Distributor & Market Coordination: Act as the primary marketing point of contact for all distributors and markets. Communicate campaign plans, toolkits, and execution guidelines clearly. Support markets with asset requirements, feasibility inputs, and local adaptations. Maintain strong day-to-day coordination to ensure alignment and consistency. Troubleshoot market-level issues and ensure smooth implementation.
- Media Strategy & Agency Management: Partner with media agencies to identify emerging trends and opportunities. Evaluate and deploy relevant media strategies across campaigns. Brief agencies and oversee execution of campaigns and activations. Continuously optimize media plans based on performance and insights.
- Digital Marketing Management: Lead planning and execution of digital campaigns across channels. Define channel strategy, asset deployment, and campaign structures. Monitor performance, generate insights, and drive optimizations. Ensure strong alignment between digital efforts and overall campaign objectives.
- Visual Merchandising (VM) & Retail Execution: Drive execution of VM campaigns across all markets. Collaborate with regional VM teams on concepts and themes. Manage internal approvals and distributor alignment. Oversee execution from concept to final in-store implementation. Ensure consistency of retail storytelling across locations.
- Asset Management & Brand Compliance: Manage distribution and approval of all marketing assets. Ensure strict adherence to brand guidelines and regional directives. Conduct regular audits to eliminate usage of outdated or non-compliant assets. Collect and review store visuals to validate execution quality. Drive compliance on sustainability and brand usage guidelines.
- Social Media & Content Coordination: Develop and distribute monthly social media calendars. Localize and enhance regional content plans using available assets. Ensure consistency of messaging across all markets and platforms. Monitor execution across regional pages and ensure timely publishing.
- Events & Activations: Lead planning and execution of events, pop-ups, and brand activations. Collaborate with agencies on concept development and execution. Coordinate across internal teams and distributors for seamless delivery.
- Business Planning & Annual Coordination: Support annual business planning cycles and distributor meetings. Coordinate logistics including travel, accommodation, scheduling, and events. Ensure smooth execution of large-scale regional meetings and engagements. Work cross-functionally with admin and operations teams.
- Governance & Brand Consistency: Act as the final checkpoint for campaign and asset approvals.
- Ensure consistency of brand expression across all markets and channels.
- Prevent unauthorized or outdated assets from going live.
- Brand Catalogue Development: Lead development of annual brand catalogues across product portfolios.
- Ensure accuracy, consistency, and alignment with global brand standards.
- Special Projects & Collaborations: Manage end-to-end execution of special projects and brand collaborations.
- Coordinate cross-functionally with product, factory, and external partners.
- Ensure compliance with partner guidelines and approval processes.
- Oversee submission and approval workflows for global/licensing partners.
- Product Launch & Order Coordination: Support initial product order planning and coordination. Develop and distribute order sheets for market execution. Ensure alignment across stakeholders for smooth product rollout. 14. Team Development & Mentorship: Mentor and guide marketing interns and junior team members. Provide training on brand standards, processes, and campaign execution. Support capability building within the regional marketing function.
Education
- Post-graduate
- Experience in setting up campaigns on platforms along with negotiating for various digital assets on the platform for display campaigns.
Experience Requirements
- At least 5–8 years of experience in regional marketing, preferably in consumer/lifestyle brands Quality regional work experience is mandatory.
- Strong experience managing multi-market execution through distributors within the region.
- Deep understanding of digital marketing and media planning.
- High attention to detail with strong project management capabilities.
- Ability to operate in a fast-paced, cross-functional environment.
- Strong stakeholder management and communication skills.
Mobility/Travel
- Occasional travel.
Language
- English
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