Assistant Manager – Marketing ( Aster Pharmacy - Saudi Arabia)
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Key skills for this role
About the Role
Key Responsibilities: Category Marketing Support development and execution of category-wise marketing plans (OTC, skincare, baby care, wellness, medical devices). Align promotions with business objectives in coordination with category managers.
Key Skills for This Role
Full Job Posting
Key Responsibilities
- Category Marketing
- Support development and execution of category-wise marketing plans (OTC, skincare, baby care, wellness, medical devices).
- Align promotions with business objectives in coordination with category managers.
- Plan monthly promotional calendars aligned with sales targets.
- Manage supplier-funded campaigns and co-marketing activities.
- Track category performance and campaign ROI.
- Ensure POS materials and in-store visibility for key categories.
Events Marketing
- Plan and execute health awareness campaigns and promotional events.
- Coordinate mall activations, store openings, and in-store promotional events.
- Manage event vendors, branding, logistics, and budgets.
- Prepare post-event reports and ROI analysis.
Local Marketing
- Develop localized marketing initiatives based on store performance.
- Support new store launch campaigns (offline & digital).
- Coordinate with store managers for local promotions.
- Monitor competitor activities and recommend strategies.
Social Media
- Support the development and execution of social media strategy aligned with marketing goals.
- Prepare monthly content calendars and campaign plans.
- Coordinate with creative and design teams to produce engaging content (posts, reels, videos, graphics).
- Ensure Arabic and English content accuracy and localization.
- Manage and optimize company social media platforms (Instagram, Facebook, TikTok, Snapchat, X, LinkedIn).
- Monitor engagement, respond to comments/messages, and maintain community management standards.
- Support execution of paid social media campaigns across Meta, TikTok, and Snapchat.
- Track budgets, performance metrics, and ROI for paid campaigns.
- Conduct A/B testing for creatives and audience targeting.
- Track KPIs and prepare weekly/monthly performance reports.
- Coordinate influencer collaborations and monitor campaign effectiveness.
Loyalty Marketing
- Develop Loyalty marketing initiatives.
- Develop WhatsApp Marketing Campaigns.
- Track the performance of the Campaigns and ROAS.
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