Assistant Manager - Data Analytics & Performance Marketing

Overview

Position Summary

Principal Responsibilities

• Area of Responsibility:
• Lead end-to-end monitoring and analysis of LG.com website data, including traffic, customer behavior, and overall performance, and deliver actionable insights through regular reporting.
• Review and analyze LG.com traffic and performance data as the foundation, ensuring data-driven decision making across all onsite and marketing activities.
• Develop and manage LG.com online promotional marketing calendar, including seasonal campaigns, bundles, add-ons, vouchers, and tactical offers.
• Plan, execute, and optimize digital performance marketing campaigns for LG.com across paid and owned channels, ensuring alignment with traffic, sales, and efficiency objectives, and measure campaign effectiveness.
• Use data analytics to evaluate campaign performance, customer behavior, and funnel efficiency, translating insights into optimization actions.
• Support CRM and retention programs in coordination with relevant stakeholders to enhance customer engagement and repeat purchases.
• Coordinate with Corporate Marketing, platform, sales, PSI, and product teams to ensure campaign readiness, content accuracy, pricing alignment, and stock-backed execution.

Kpis

• LG.com traffic / sessions from paid and owned channels.
• Campaign ROI, CAC, and ROAS.
• Conversion rate and average order value.
• Promo sell-through and attachment rate.
• CRM engagement and repeat purchase performance.

Key Activities And Elements

• Build and manage the LG.com annual, quarterly, and monthly promotional calendar, aligned with data-driven insights, business priorities, and seasonal events.
• Plan and execute onsite merchandising and campaign placements across LG.com (homepage, landing pages, category pages, product pages, and checkout touchpoints) based on traffic and performance analysis.
• Manage media agencies and external vendors for LG.com campaign execution, budget deployment, performance tracking, and continuous optimization.
• Continuously monitor and analyze LG.com key performance metrics, including traffic, ROAS, CAC, conversion rate, AOV, and promo sell-through, and provide regular data-driven performance reporting.
• Conduct in-depth data analysis starting from LG.com traffic and customer behavior to identify insights, improve campaign effectiveness, and refine future marketing strategies.
• Support CRM journeys and lifecycle communication initiatives in partnership with relevant teams to enhance engagement and retention.
• Coordinate with internal stakeholders to ensure campaigns are data-backed, operationally feasible, adequately stocked, and system-ready.
• Utilize LG.com and analytics systems (e.g., Magento, Google Analytics, CRM tools, Excel, Power BI, or equivalent dashboards) to track and report website, campaign, and customer performance holistically.

Relevant Experience(S) & Duration

• 3-5 years of relevant experience in eCommerce, D2C, digital marketing, or commercial online roles.
• Strong experience in onsite campaign management, promotions, paid media, and marketing performance analysis.
• Experience working with agencies and cross-functional teams in a matrix organization is preferred.
• Experience in consumer electronics, durables, omnichannel retail, or large-format eCommerce businesses is preferred.
• Education, Knowledge and skills
• (general and technical)
• Masters / bachelor’s degree in marketing, Business Administration, Commerce, Economics, or a related discipline.
• Strong understanding of digital commerce funnels, campaign planning, media performance, customer acquisition, and retention levers.
• Good analytical capability with hands-on use of Excel and dashboard tools such as Power BI and Google Analytics.
• Familiarity with OBS/eCommerce platforms such as Magento and CRM/martech systems is preferred.
• Strong stakeholder management, communication, vendor management, and execution discipline.
• Leadership experience & duration

None

• Digital Marketing Certification

• Google Ads/ Meta Blueprint certification
• CRM certification
• Google Analytics

Language