Assistant Manager - Acquisition Channel NeoBiz.BB NeoBiz

Job Purpose

Channel Strategy & Growth

• Build and execute a scalable acquisition strategy for the BI channel.
• Onboard and activate new introducers—CSPs, consultants, free zones, and ecosystem players.
• Launch co-branded referral programs to drive qualified lead flow.

Relationship Management

• Develop strong, long-term partnerships with introducers.
• Run regular engagement touchpoints—training, feedback, and performance reviews.
• Keep introducers motivated through structured incentives and recognition.

Performance & Analytics

• Monitor channel performance metrics including lead conversion, onboarding timelines, and customer quality.
• Implement incentive structures and recognition programs to motivate introducers.

Compliance & Governance

• Ensure introducer activities align with Mashreq’s compliance standards including KYC, AML, and onboarding protocols.
• Collaborate with legal, compliance and governance teams to maintain high integrity across the channel.

Operating Environment, Framework and Boundaries, Working Relationships

• You’ll operate in a fast-moving, digital-first SME banking space, working within Mashreq’s compliance and governance framework to ensure secure, seamless onboarding through partner-led channels.
• You’ll collaborate cross-functionally with product, onboarding, and compliance teams, while managing external relationships with CSPs, consultants, and SME enablers to drive acquisition and channel growth.

Problem Solving

• Use data-driven insights to troubleshoot channel inefficiencies, optimize lead conversion, and improve onboarding speed across Business Introducers.
• Proactively resolve partner challenges by collaborating with internal teams and applying agile thinking to deliver smooth, compliant onboarding experiences.

Decision Making Authority & Responsibility

• Responsible for managing day-to-day channel operations, partner engagement activities, and performance tracking within defined frameworks and policies.

Knowledge, Skills And Experience

• 3 – 5 years in SME banking, fintech, or partner/channel development.
• Strong grasp of the UAE SME ecosystem—especially CSPs and free zones.
• Experience with digital onboarding, CRM platforms, and partner enablement.
• Great communication, stakeholder management, and analytical skills