Assistant F&B Marketing Manager

Job Category**Sales & Marketing

Position Summary

Experience

• 3–5 years of marketing experience, preferably in hospitality, F&B, luxury, or lifestyle brands
• Proven experience in planning and executing integrated marketing campaigns
• Hands-on experience managing social media accounts and digital content strategies
• Exposure to developing marketing plans, brand strategies, and launch campaigns
• Experience working with agencies, creative teams, and cross-functional stakeholders
• Prior experience in a supervisory or senior executive marketing role is an advantage

Skills And Knowledge

• Strong expertise in F&B marketing, including outlet positioning, promotions, and guest engagement strategies
• Advanced understanding of social media platforms, content planning, and performance optimization
• Ability to develop structured marketing calendars and annual marketing plans
• Strong creative and strategic thinking, with the ability to translate brand vision into execution
• Proficiency in Adobe Creative Suite and/or Canva for content development and approvals
• Knowledge of campaign reporting, analytics, and KPI tracking to measure performance and ROI
• Excellent project management skills with the ability to handle multiple campaigns simultaneously
• Strong communication and storytelling skills, with attention to brand tone and consistency
• Understanding of luxury hospitality brand standards and guest experience expectations
• Ability to collaborate effectively with F&B operations, culinary teams, and marketing leadership

Education Or Certification

• Bachelor’s degree in marketing, Communications, Hospitality Management, or a related discipline
• Additional certifications in digital marketing, branding, or social media are a plus
• Core work activities
• *The following are specific responsibilities and contributions critical to the successful performance of the position:*

Marketing Strategy & Planning

• Develop annual, outlet-specific marketing plans aligned with revenue and brand objectives
• Define F&B brand strategies, positioning, and campaign direction for all outlets
• Identify key commercial opportunities and seasonal activations

Campaign Development & Execution

• Plan, brief, and execute integrated marketing campaigns across F&B outlets
• Manage campaign timelines, deliverables, and stakeholder alignment
• Oversee execution of promotions, launches, and experiential activations

Marketing Calendar Management

• Own and maintain the F&B marketing calendar for the property
• Coordinate all outlet campaigns, offers, events, and partnerships
• Ensure alignment between marketing initiatives and operational readiness

Social Media Management

• Oversee content strategy and day-to-day management of F&B social media channels
• Create, curate, and approve engaging content aligned with brand tone
• Monitor performance and optimize content based on insights and trends

Content Development & Brand Execution

• Collaborate on photo and video shoots, ensuring strong visual storytelling
• Support the creation of campaign assets, menus, and promotional materials
• Ensure consistency across all brand touchpoints and digital platforms

Launch Planning & Brand Activations

• Lead marketing plans for new outlet openings, menu launches, and rebranding initiatives
• Develop go-to-market strategies including teaser, launch, and sustain phases
• Coordinate cross-functional teams to ensure successful execution

Reporting & Performance Analysis

• Track campaign performance and prepare detailed reports with insights and recommendations
• Analyze social media, digital, and campaign KPIs to optimize future initiatives
• Present findings and learnings to the F&B Marketing Manager and leadership

Stakeholder & Agency Coordination

• Work closely with culinary, operations, PR, and external creative agencies
• Manage timelines, approvals, and deliverables across multiple stakeholders
• Support media and influencer collaborations as part of campaign strategies
• Marriott Hotels strive to elevate the art of hospitality, innovating at every opportunity while keeping the comfort of the oh-so-familiar all around the globe.
• As a host with Marriott Hotels, you will help keep the promise of “Wonderful Hospitality.
• Always.” by delivering thoughtful, heartfelt, forward-thinking service that upholds and builds upon this living legacy.
• With the name that’s synonymous with hospitality the world over, we are proud to welcome you to explore a career with Marriott Hotels.
• In joining Marriott Hotels, you join a portfolio of brands with Marriott International. **Be** where you can do your best work, **begin** your purpose, **belong** to an amazing global team, and **become** the best version of you.
• JW Marriott is part of Marriott International's luxury portfolio and consists of more than 100 beautiful properties in gateway cities and distinctive resort locations around the world.
• JW believes our associates come first.
• Because if you’re happy, our guests will be happy.
• JW Marriott associates are confident, innovative, genuine, intuitive, and carry on the legacy of the brand’s namesake and company founder, J.Willard Marriott.
• Our hotels offer a work experience unlike any other, where you’ll be part of a community and enjoy true camaraderie with a diverse group of co-workers.
• JW creates opportunities for training, development, recognition and most importantly, a place where you can pursue your passions in a luxury environment with a focus on holistic well-being.
• Treating guests exceptionally starts with the way we take care of our associates.
• That’s The JW Treatment™.
• In joining JW Marriott, you join a portfolio of brands with Marriott International. **Be** where you can do your best work, **begin** your purpose, **belong** to an amazing global team, and **become** the best version of you.