Assistant Director of Sales

Overview

Key Job Responsibilities

• Support the development and implementation of strategic sales plans to achieve revenue targets.
• Assist in managing and leading the sales team, providing guidance, training, and performance evaluations.
• Cultivate and maintain positive relationships with key clients, corporate accounts, and industry partners.
• Contribute to the creation of effective sales proposals, presentations, and promotional materials.
• Collaborate with the marketing team to execute integrated sales and marketing campaigns.
• Analyze market trends, competitor activities, and customer feedback to identify opportunities for growth.
• Assist in negotiating and finalizing contracts with clients, ensuring terms align with business goals.
• Participate in industry events, trade shows, and networking activities to build brand visibility.
• Monitor and report on sales performance, providing insights and recommendations for improvement.
• Work closely with other departments to ensure a seamless and positive guest experience.
• Stay informed about industry trends, emerging technologies, and changes in market dynamics.
• Handle specific key accounts and develop strategies to maximize their contribution to the hotel's success.
• Uphold the hotel's brand standards and contribute to its overall market positioning.
• Operate in a safe and environmentally friendly manner to safeguard the health and safety of colleagues, as well as contribute to environmental conservation.
• Adhere to the company’s environmental, health, and safety procedures and policies.

Qualifications

• Bachelor's degree in Hospitality Management, Business Administration or a related field (Master's degree is an advantage).
• Minimum 5–8 years of progressive hotel sales experience, with at least 2–3 years as assistant director of sales.
• Valid UAE or GCC driving license
• Proven track record of achieving and exceeding revenue and sales targets.
• Strong knowledge of hotel sales, revenue management, market segmentation, and distribution channels.
• Experience in Global & local corporate and government segments.
• Excellent negotiation, presentation, communication, and relationship-building skills.
• Strong leadership abilities with experience in coaching, mentoring, and developing sales teams.
• Strong analytical and strategic planning skills with the ability to interpret market trends, competitor activities, and sales performance data.
• Ability to develop and implement sales strategies, manage key accounts, conduct business reviews, and represent the hotel at trade shows, networking events, and client meetings.
• Excellent organizational and time management skills with the ability to prioritize multiple tasks in a fast-paced environment.