Assistant Director Of Marketing

Our Expectations From The Role

Skills And Knowledge

• Strong commercial awareness and understanding of hospitality business drivers
• Excellent organizational and project management capabilities
• Strong leadership and team management skills
• Excellent written and verbal English communication skills
• Ability to manage multiple priorities and timelines simultaneously
• Strong understanding of social media, digital marketing, PR and brand positioning
• Collaborative, solutions-oriented and adaptable mindset
• Strong interpersonal and stakeholder management skills

Leadership

• Adaptability - Determines how change impacts self and others; displays flexibility in adjusting priorities; and communicates both the reasons for change and how it impacts the workplace.
• Communication - Customizes approach to conveying complex information and ideas to others in a convincing and engaging manner; appropriately interprets verbal and non-verbal behavior; and models active listening to ensure understanding.
• Problem Solving and Decision Making - Models and coaches others on breaking complex issues into manageable parts, identifying and evaluating alternatives and their implications before making decisions, and involving and gaining agreement from others when making key decisions.
• Professional Demeanor - Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values.

Managing Execution

• Building and Contributing to Teams - Leads and participates as a member of a team to move the team toward the completion of common goals while fostering cohesion and collaboration among team members.
• Driving for Results - Sets high standards of performance for self and/or others; assumes responsibility for work objectives; initiates, focuses, and monitors the efforts of self and/or others toward the accomplishment goals; proactively takes action and goes beyond what is required.
• Planning and Organizing - Gathers information and resources required to set a plan of action for self and/or others; prioritizes and arranges work requirements for self and/or others to accomplish goals and ensure work is completed.

Building Relationships

• Coworker Relationships - Interacts with others in a way that builds openness, trust, and confidence in the pursuit of organizational goals and lasting relationships.
• Customer Relationships - Develops and sustains relationships based on an understanding of customer needs and actions consistent with the company s service standards.
• Global Mindset - Supports employees and business partners with diverse styles, abilities, motivations, and/or cultural perspectives; utilizes differences to drive innovation, engagement and enhance business results; and ensures employees are given the opportunity to contribute to their full potential.

Generating Talent And Organizational Capability

• Organizational Capability - Evaluates and adapts the structure of team assignments and work processes to best fit the needs and/or support the goals of an organizational unit.
• Talent Management - Provides guidance and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives.

Learning And Applying Professional Expertise

• Applied Learning - Seeks and makes the most of learning opportunities to improve performance of self and/or others.
• Business Acumen - Understands and utilizes business information to manage everyday operations and generate innovative solutions to approach team, business, and administrative challenges.
• Technical Acumen-Understands and utilizes professional skills and knowledge in a specific functional area to conduct and manage everyday business operations and generate innovative solutions to approach function-specific work challenges
• Basic Competencies - Fundamental competencies required for accomplishing basic work activities.
• Basic Computer Skills - Uses basic computer hardware and software (e.g., personal computers, word processing software, Internet browsers, etc.).
• Mathematical Reasoning - Demonstrates ability to add, subtract, multiply, or divide quickly, correctly, and in a way that allows one to solve work-related issues.
• Oral Comprehension - Demonstrates ability to listen to and understand information and ideas presented
• The following are specific responsibilities and contributions critical to the successful performance of the position:

Business Results

• Balanced Scorecard Results: Implements strategies and executes activities to drive and continuously improve financial results, guest satisfaction, human capital index and market share.

Team Leadership & Productivity

• Support the Multi-Property Director of Marketing in overseeing the day-to-day operations and productivity of the marketing team
• Help prioritize workflows, allocate resources, and ensure timely execution of projects and campaigns
• Foster a collaborative, high-performing, and solutions-oriented team culture
• Provide guidance and support to marketing managers, executives, coordinators, and creative team members

Strategy & Planning

• Contribute toward annual and quarterly marketing strategy development across all properties and business segments
• Support campaign planning aligned with revenue goals, seasonality, brand positioning, and market demand
• Assist in identifying commercial opportunities, emerging trends, and new audience segments

Cross-Department Commercial Integration

• Work closely with F&B, Revenue, Sales, Rooms, Operations, Spa, and Loyalty teams to ensure marketing initiatives support wider commercial objectives
• Ensure campaigns and activations are operationally aligned and commercially optimized
• Support integrated business planning across key hotel initiatives and launches