Assistant Brand Manager
Skills
About This Role
Overview
On the first year, as an Assistant Brand Manager (ABM) you will assist the Brand Manager in daily brand management tasks.
Responsibilities
include creating tracking files and presentations for the Marketing Manager, conducting business analysis, and recommending improvements based on brand performance data.
The ABM will also track marketing expenditure, oversee minor executions like sampling plans and smaller market activities, and liaise with other departments (Trade Marketing, Sales, Consumer Shopper Understanding, and Supply Chain) as needed.
Additionally, the ABM will coordinate with agencies on brand campaigns and support content development with external production agencies.
The second year in Trade Marketing bridges Sales & Marketing strategies and objectives.
As a POS Development & Implementation Specialist, you will play a pivotal role in fostering brands advocacy via strong shoppers engagement programs and instore activations and foster interdepartmental relations and ensure target attainment.
You will also create impactful POSM concepts and solutions for the OOS activities, develop and optimize hard and soft POSM (including permanent visibility projects) ensuring efficiency and creativity whilst ensuring on-time delivery across Gulf and Arab (GAC) countries.
You will also analyze post-execution data and report insightful finding to support future activations optimization focusing on coverage, quality of execution and wastage reduction.
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