Assistant Brand and Content Manager

Overview

You Will Be Responsible For

• Supporting with the creation and scheduling of content
• End to end delivery of brand social media and content marketing campaign activity
• Ensuring all marketing communication, activity and content is aligned to our brand and consistent across all channels, is fit for channel and can ladder back to our brand purpose
• Supporting brand and digital sales across multiple channels.
• The ideal candidate would also be able to show an understanding of key trends and areas of innovation which influence the way we interact and engage with our customers, stakeholders and audiences, across areas including Meta, YouTube, TikTok, Snapchat, Twitter and any other emerging channels
• As an HSBC employee in the UK, you’ll have access to tailored professional development opportunities and a competitive pay and benefits package.
• This includes private healthcare for all UK-based employees, enhanced maternity and adoption pay and support when you return to work, and a contributory pension scheme with a generous employer contribution.

In This Role You’ll

• Supporting the Content and Social runway with:
• + delivery of multi-channel marketing campaigns from briefing to delivery
• + effective management of marketing budget
• + maximising Return On Investment
• + ensuring all campaigns are delivered within deadlines.
• Working with business stakeholders to help promote and define the role of marketing and coms strategy
• Creating compelling agency briefs, with clear objectives and targets
• Ensuring Marketing Insight & Effectiveness learning from Post Implementation Reviews is incorporated into marketing briefs and campaign/activity development
• Working effectively with segment and product teams to challenge and help drive relevant briefs delivering targeted and creative direct marketing
• Providing regular campaign performance reporting to provide learning that can be used to optimise future activity
• Championing fair outcomes for our customers
• To be successful in this role you should meet the following requirements:
• Experience working in a relevant market and/or context (a Financial Services background is desirable but not essential)
• Experience in a relevant role e.g. social media and/or content marketing
• Relevant Financial Services product knowledge (desirable but not essential)
• Be able to work in a fast-paced environment and have excellent stakeholder management
• An understanding of marketing and segmentation principals
• Experience of supporting campaigns across multi-media and multiple channels
• The ability to work well in a team on their own, solving problems individually or in groups
• A commitment to personal development and be a self-starter
• Opening up a world of opportunity.
• Our purpose – Opening up a world of opportunity – explains why we exist.
• Here at HSBC we use our unique expertise, capabilities, breadth and perspectives to open up new kinds of opportunity for our more than 40 million customers.
• We’re bringing together the people, ideas and capital that nurture progress and growth, helping to create a better world – for our customers, our people, our investors, our communities and the planet we all share.
• As an HSBC employee, you will have access to tailored professional development opportunities to ensure you have the right skills for today and tomorrow.
• We offer a competitive pay and benefits package including a robust Wellness Hub, all in a welcoming and inclusive work environment.
• You will be empowered to drive HSBC’s engagement with the communities we serve through an industry-leading volunteerism policy, a generous matching gift program, and a comprehensive program of immersive Sustainability and Climate Change Initiatives.
• You’ll want to join our Employee Resource Groups as they play a central part in life at HSBC, including the development of our employees and networking inside and outside of HSBC.
• We value difference.
• We succeed together.
• We take responsibility.
• We get it done.
• And we want you to help us build the bank of the future!
• All qualified applicants will receive consideration for employment without regard to age, ancestry, color, race, national origin, ethnicity, disability or medical condition, genetic information, military or veteran service, religion, creed, sex, gender, pregnancy, childbirth, caregiver status, marital status, citizenship or immigration status, sexual orientation, gender identity or expression or any other trait protected by applicable law.