Area Sales Manager UK
Key Skills for This Role
Full Job Posting
Your purpose at Stanley/Stella
The Area Sales Manager UK is responsible for developing sales growth across the UK market through the existing Official Dealer (OD) network while expanding and strengthening the dealer ecosystem. The role translates company growth objectives into actionable market plans, builds strong partnerships within the textile decoration industry, and acts as a brand ambassador for Stanley/Stella. By leveraging market intelligence and maintaining close relationships with dealers and industry stakeholders, the Area Sales Manager ensures sustainable revenue growth, market penetration, and alignment with Stanley/Stella’s values and business model.
Your role and impact
Sales Growth & Market Development
Develop and execute a UK market strategy aligned with company priorities and growth objectives.
Build detailed sales action plans to increase revenue and sales volumes within the assigned territory.
Drive sales performance through existing Official Dealers by identifying growth opportunities and supporting business development initiatives.
Monitor sales performance and market potential, adjusting priorities and plans when needed.
Dealer Network Management
Develop strong, long-term relationships with Official Dealers and key accounts within the textile decoration community.
Support dealers in promoting Stanley/Stella products, positioning, and brand values.
Identify, evaluate, and onboard new dealer partners that fit Stanley/Stella’s business model and growth ambitions.
Ensure the dealer network remains engaged, productive, and aligned with company expectations.
Market Intelligence & Business Insights
Maintain a strong understanding of market dynamics, customer needs, competitor activities, and industry trends.
Provide regular market feedback and business intelligence to headquarters to support strategic decision-making.
Identify emerging opportunities and risks within the UK market.
Brand Representation
Act as an ambassador for Stanley/Stella’s project, philosophy, products, and values.
Represent the company at customer meetings, industry events, trade fairs, and networking activities.
Contribute to strengthening Stanley/Stella’s reputation as a trusted and reliable partner in the market.
Cross-Functional Collaboration
Work closely with Customer Service, Marketing, Supply Chain, Product, and other internal teams to ensure a seamless customer experience.
Support internal alignment around market priorities, customer feedback, and business opportunities.
Contribute to continuous improvement initiatives that enhance customer satisfaction and operational effectiveness.
About you
Commercial Skills
Account management
Business development
Sales planning and execution
Negotiation and influencing
Customer relationship management
Market analysis and opportunity identification
Technical Skills
- Proficiency with CRM systems
- Good knowledge of Microsoft Office tools
- Sales reporting and pipeline management
Personal Skills
- Strong communication and interpersonal skills
- Ability to build trust and long-term partnerships
- Emotional intelligence and stakeholder awareness
- Business acumen and commercial judgement
- Self-management and autonomy
- Adaptability and resilience in a dynamic environment
Required Experience
- Proven experience in B2B sales, account management, and business development.
- Experience within the textile, garment decoration, printing, or related industries is strongly preferred.
- Demonstrated success in managing customer portfolios and developing commercial partnerships.
- Experience working through indirect sales channels, dealer networks, or distribution partners is an advantage.
- Fluent English required.
- Additional European language(s) considered an asset.
- Willingness and ability to travel extensively across the UK (approximately 60-80% of working time).
- Proficiency with CRM systems
- Good knowledge of Microsoft Office tools
- Sales reporting and pipeline management
- Strong communication and interpersonal skills
- Ability to build trust and long-term partnerships
- Emotional intelligence and stakeholder awareness
- Business acumen and commercial judgement
- Self-management and autonomy
- Adaptability and resilience in a dynamic environment
- Commercial Skills
- Account management
- Business development
- Sales planning and execution
- Negotiation and influencing
- Customer relationship management
- Market analysis and opportunity identification
Preferred Qualifications
- Experience within the textile, garment decoration, printing, or related industries is strongly preferred.
About Stanley/Stella
Manufacturer and wholesale distributor of premium sustainable blank apparel.
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