Area Sales Manager F/H - Middle East
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Key skills for this role
About the Role
In a strategic and high-growth region, you play a key role in driving profitable business development across the Middle East, combining account management, complex sales and market expansion.
Key Skills for This Role
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Overview
In a strategic and high-growth region, you play a key role in driving **profitable business development across the Middle East**, combining **account management, complex sales and market expansion**.
This position is designed for a profile capable of acting as a **hunter, farmer and orchestrator**, with full ownership of customer relationships and performance.
Your mission:
You are responsible for developing and managing **key strategic accounts**, while driving **CAPEX project sales** (filling & packaging lines) and expanding the company’s footprint through a network of agents in the region.
You act as the **single point of accountability for your customers**, ensuring strong alignment between their needs, internal teams and overall company strategy.
Your responsibilities:
*Account Management & Strategy*
You define and execute **Account Development Plans (ADP)** for key customers (e.g. dairy, edible oil, home care), building strong relationships up to **C-level stakeholders**.
You identify **short, mid and long-term opportunities** across CAPEX and OPEX, and lead regular business reviews to drive performance and growth.
*Sales & Business Development*
You manage the **full sales cycle for turnkey projects**, from opportunity identification and qualification to proposal development, negotiation and closing.
You adopt a **value-selling approach**, handling **complex, multi-million euro deals** with long sales cycles.
You also develop and manage a **network of agents**, strengthening market presence and accelerating pipeline generation.
*Project & Internal Coordination*
- You act as the **key interface between customers and internal teams** (Engineering, Project Management, Customer Service, Finance, Legal).
- You ensure clear alignment on **technical requirements (URS)**, strong offer positioning and proactive **risk management** (technical, financial and contractual).
- *Market Intelligence*
- You closely monitor **competitors and market trends** (ESL, aseptic, PET vs HDPE, service models), and provide structured insights including:
- Win/Loss analysis
- Pricing positioning and competitiveness
- Customer expectations (OEE, service benchmarks)
- *Performance & Reporting*
- You drive performance across key metrics such as **order intake, margin, pipeline coverage and customer satisfaction**, while maintaining an accurate CRM and reliable forecasts.
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