Area Sales Manager

Position objective

Operations and store standards

• Manage daily operations across multiple fashion stores, including opening and closing standards.
• Delegate tasks to store managers, monitor progress, enforce company procedures, and maintain loss-prevention and audit compliance.
• Coordinate consistent implementation of business and marketing strategies with brand teams.

Financial performance

• Track sales KPIs, P&L, EBITDA, shrinkage, conversion, and other store performance measures.
• Analyze reports, manage budgets and expenses, and implement cost-saving measures while maintaining quality.

Customer experience and market strategy

• Coach teams on customer service, visit stores to assess service, and work with managers to act on customer feedback.
• Monitor market trends, consumer behavior, and competitors; execute area-specific sales and marketing strategies to grow footfall and revenue.

Communication and people development

• Report performance, initiatives, business drivers, merchandise and quality issues, and growth opportunities to senior management and relevant teams.
• Recruit and train staff, assess performance and training needs, coach and motivate employees, and develop succession plans.

Experience

• 5–7 years of retail management experience, including at least 2–3 years in multi-store management such as Area or District Manager.
• A proven record of overseeing multiple retail stores; fashion or related-industry experience is ideal.