Area Sales Manager

Role overview

Key responsibilities

• Plan the city launch, onboard channel partners, set B2B targets, and pursue white-label tie-ups.
• Map the market and pursue share among wholesale customers, local QSR chains, and key accounts.
• Create and monitor the sales pipeline and pipeline velocity.
• Develop weekly beat plans, execute them, and review them with management.
• Build the city team; mentor and train sales officers.
• Design city incentives and schemes to gain share from competitors.
• Report MIS and business insights to top management fortnightly, including corrective-action feedback.
• Appoint, manage, and support super stockists, distributors, and wholesalers; monitor channel targets and support.
• Drive city sales and repeat counter billing.
• Enable digital sales-force operations for distributors and channel partners.

Candidate requirements

• Experience in market storming, beat plan management, city launch, strategic planning, distributor management, and super stockist management.
• HoReCa experience is preferred, preferably with a competitor brand.
• Proven track record leading a sales team and experience in city launch, market storming, and brand development.
• Strong analytical, interpersonal, and communication skills.
• Proficiency in MS Office and MIS reporting.
• 5–8 years of experience in HoReCa, FMCG, or channel management.
• Graduate in Science or Commerce; postgraduate study is an added advantage.

Pay and benefits

• Pay is ₹16,065.60–₹58,226.85 per month.
• Benefits include cell phone reimbursement and Provident Fund.

Work location

• Work location is in person.