Area sales Manager
Key Skills for This Role
Full Job Posting
Sales strategy and growth
- Develop and execute sales strategies for e-commerce and modern trade to achieve revenue, volume, and profitability targets.
- Identify and develop new business opportunities, onboard accounts, negotiate commercial terms, and expand market presence.
Accounts and team leadership
- Build and maintain relationships with major e-commerce platforms, modern trade retailers, key accounts, and strategic customers.
- Lead, mentor, and manage the sales team; set performance objectives, monitor KPIs, and drive sales target achievement.
Market, promotions, and performance
- Analyze market trends, customer behavior, competitor activity, pricing, and category developments to refine sales strategies.
- Plan and execute promotions, campaigns, and trade initiatives; ensure product placement, visibility, assortment, and availability.
- Monitor sales metrics across channels, prepare periodic reports, and provide actionable business-growth insights.
Commercial and cross-functional work
- Manage pricing, discounts, trade spends, promotional investments, and margins for profitable, sustainable growth.
- Coordinate with supply chain, logistics, planning, and operations to ensure inventory and timely replenishment.
- Collaborate with marketing, finance, supply chain, product, and operations teams on business plans and customer needs.
- Develop customer business plans to improve engagement, retention, and long-term account growth.
Requirements
- Able to develop and execute sales strategies for e-commerce and modern trade channels against revenue, volume, and profitability targets.
- Able to build and maintain relationships with key accounts, strategic customers, e-commerce platforms, and modern trade retailers.
- Able to lead and manage a sales team, set objectives, monitor KPIs, and drive achievement of sales targets.
- Able to analyze market trends, customer behavior, competitors, pricing, and category developments.
- Able to coordinate across commercial, marketing, finance, supply chain, product, and operations functions.
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