Arabic SEO Lead
Skills
About This Role
Overview
- This role will lead SEO growth strategy for Arabic-speaking markets, owning the full SEO function across:
- Technical SEO
- Content strategy
- Authority/link-building initiatives
- The position requires defining and scaling localized SEO strategies tailored to regional search behavior, cultural nuances, and evolving discovery channels.
- The role combines strategic leadership with hands-on execution and involves close collaboration with regional leadership, international SEO stakeholders, product teams, and localization specialists.
- Key success metrics include:
- Organic traffic growth
- User acquisition/signups
- Engagement and retention
- Market penetration growth
Strategic SEO Leadership
- Own and execute SEO strategy for MENA Arabic markets
- Develop market-specific SEO roadmaps aligned with business growth goals
- Prioritize initiatives based on ROI, search trends, and user behavior
- Represent SEO in broader regional planning discussions
Team Development
- Build and scale local SEO capabilities over time
- Mentor SEO specialists and contributors
- Create a culture of experimentation, ownership, and collaboration
Market & Competitive Intelligence
- Analyze Arabic search trends, competitors, and audience behavior
- Identify emerging opportunities and market gaps
- Use data and insights to validate growth hypotheses
Content & Localization Strategy
- Partner with localization and creative teams on culturally relevant content
- Optimize high-priority content categories
- Balance localized adaptation with original market-specific content creation
Technical SEO & Authority Building
- Maintain strong technical SEO foundations including:
- Site speed
- Mobile optimization
- Structured data
- Indexation
- implementation
- Lead local outreach and authority-building initiatives
Performance Analytics
- Define SEO KPIs aligned with business objectives
- Monitor traffic, visibility, conversions, and engagement metrics
- Communicate insights and performance updates to stakeholders
AI Search & Discovery
- Track evolving AI-driven discovery channels such as:
- Perplexity
- Claude
• Google AI Overviews
- Experiment with AI visibility and discoverability strategies
- Share learnings to inform broader global SEO initiatives
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