Analytics Implementation Engineer
Role Overview
Supports product, engineering, and marketing goals by maintaining digital and product data capture across web and mobile.
Works closely with product analysts to ensure captured data is accurate, trusted, and ready for reporting.
Key Skills for This Role
Full Job Posting
Role overview
Supports product, engineering, and marketing goals by maintaining digital and product data capture across web and mobile.
Works closely with product analysts to ensure captured data is accurate, trusted, and ready for reporting.
Responsibilities
- Design digital data requirements for journeys and features based on business needs.
- Work with engineering on implementation across platforms, including QA, UAT, and release monitoring, primarily using GTM, GA4, Firebase, and Segment.
- Collaborate with marketing teams on marketing technology implementation, including Google Tag Manager where needed.
- Support data governance and identify data-integrity issues with analysts and reporting teams.
- Partner with engineering to resolve data-integrity issues end to end.
- Maintain data-capture documentation for analyst self-service and help reduce analytical technical debt.
- Contribute to measurement approaches and standards with engineering teams.
Requirements and experience
- Experience with digital data capture, ideally on mobile apps and websites.
- Experience advising and supporting engineering teams with tracking-solution implementation.
- Strong communication skills and ability to translate stakeholder requirements into engineering-friendly specifications.
- Hands-on mobile app analytics tracking implementation and debugging on iOS and/or Android, including validation with tools such as Charles Proxy.
- Hands-on product/digital analytics and MarTech experience, particularly GA4 and Google Tag Manager or equivalent.
- Segment or a similar customer data platform is desirable.
- Working understanding of marketing technology principles and data pipelines is desirable.
- Basic BigQuery familiarity for querying GA4 export data is desirable.
- Product-centric, sprint-based Agile experience is desirable.
Workplace
- Hybrid working model with at least two days per week working in person and up to three days working from home.
Benefits
- Benefits include 25 days of holiday plus bank holidays, pension, private health and dental insurance, income protection, life assurance, employee assistance, enhanced parental leave, team activities, and a £150 home-office contribution.
- The company describes a fast-paced, social working environment and competitive salaries.
About UNiDAYS
UNiDAYS operates a student verification network with 23 million-plus verified students and graduates across 115 markets.
The company partners with more than 850 brands and is expanding internationally.
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