Analyst, Sales Strategy & Category Insights

Role overview

Key responsibilities

• Analyze U.S. and Canadian syndicated, retailer POS, distributor, and internal data to identify trends, opportunities, and risks.
• Maintain recurring report quality and translate analysis into actionable sales takeaways.
• Prepare monthly performance updates and support account reviews across core, private-label, and innovation products.
• Identify distribution gaps and competitive whitespace; support broker follow-up and category deep dives.
• Use data-provider tools, respond to routine requests, and build retailer pitch decks, account snapshots, and assortment recommendations.
• Maintain brand sales decks and messaging; prepare materials for retailer and broker meetings, trade shows, and business reviews.
• Support annual sales planning and track promotional results against budget, actuals, and prior-year performance.
• Update price lists and prepare market-impact analysis; provide data for annual SKU rationalization.
• Use AI and automation for recurring reports and dashboards; use generative AI to draft sales materials and validate accuracy, brand consistency, and confidentiality.
• Analyze promotional lift, price impact, and distribution opportunities; develop forecasting and scenario-analysis capabilities.
• Share reusable prompts and templates in line with data accuracy and confidentiality requirements.

Qualifications

• Bachelor’s degree in Business, Marketing, Analytics, Economics, or a related field, or equivalent experience.
• 2+ years in sales strategy, category management, insights, or commercial analytics; consumer packaged goods experience is preferred.
• Working knowledge of SPINS, Circana/IRI, NielsenIQ, or a similar platform and related category metrics.
• Strong Excel and PowerPoint skills and ability to make clear, compelling presentations from data.
• Comfort using generative AI and automation tools with care for accuracy, privacy, and confidentiality.
• Natural, organic, better-for-you, or functional beverage category exposure is preferred.
• Power BI, Tableau, retailer portal, or low-code automation familiarity is preferred.
• Broker relationships, trade promotion analysis, or innovation launch exposure is preferred.

Analytics and tools

• The description references distribution, velocity, share, pricing, and promotion metrics.
• AI-generated outputs must be validated for accuracy, brand consistency, and appropriate handling of confidential information.

Workplace and travel

• Remote home-office role in the U.S. or Canada.
• Approximately 15% travel; significant computer work and extended periods of concentration.

Compensation

• Expected annual base salary range is $55,000–$70,000.

Benefits

• Benefits include paid vacation and personal time, health, dental and vision coverage, a health spending account, employee discounts, performance incentives, and an assistance program.
• Growth and internal mobility opportunities are offered.