Analyst, Sales Planning & Trade Forecasting

The Analyst, RGM, Sales Planning & Forecasting, will be responsible for supporting Revenue Growth Management team through sales planning and sales forecasting activities.

Working under the guidance of the Manager, RGM, Sales Planning & Forecasting, this role focuses on annual sales planning efforts to ensure trade offer efficiency and accuracy.

Analyze business performance and drive trade efficiency for Wells brands.

• Support annual planning development by inputting and validating assortment, promotional, and trade assumptions.
• Trade offers validation, ensuring accuracy of items, timing, pricing, and funding.
• Collaborate on sales forecasts with Sales team by reviewing base and promotional forecasts and resolve discrepancies.
• Own data quality across planning and trade systems. Develop and maintain data quality checks and audit routines. Develop validation rules, dashboards, and exception reporting.
• Analyze business performance and trends using shipment, consumption, and syndicated data.
• Support cross-functional processes by collaborating with Sales, Demand Planning, Finance, and Trade teams.
• Contribute to process improvement initiatives by supporting tools, templates, and documentation development.
• Lead continuous improvement initiatives to standardize processes and reduce errors
• Effectively communicate insights on risks, trade effectiveness, and gaps vs plan to Business Development Managers