ANALYST, MARKETING ANALYTICS AND PERFORMANCE

Position overview

Campaign audiences and data quality

• Build audience lists from campaign or program criteria using client and prospect data and eligibility and consent rules.
• Deliver lists to the marketing-platform team and confirm the approved version was sent.
• Validate self-built and colleague-built lists, record results, and hold back lists that fail the team standard.

Cost, taxonomy, and reporting

• Validate budget, effort, and spend data before using it in reports; connect campaign costs to results by channel and campaign.
• Reconcile reporting totals with Finance and move owned reports from legacy sources to validated sources without interruption.
• Apply consistent campaign, tactic, and channel classifications across targeting, cost, and reporting.
• Maintain dashboards and add budget and return views when data is validated.
• Automate refresh and quality checks through AI-assisted workflows, measure time saved, and maintain output quality.
• Document report definitions, sources, and changes so people and Copilot interpret reporting consistently.

Analysis and continuity

• Analyze campaign, client, and channel data and present the question, findings, confidence, and decision implications.
• Separate cause from correlation, test where possible, and record decisions informed by each insight.
• Write procedures, document logic and scripts, and train a backup to run each owned area.

What BDC is looking for

• Bachelor’s degree or equivalent experience in statistics, economics, computer science, engineering, or a related quantitative field.
• Seven or more years of hands-on analytics or data work.
• Daily hands-on SQL and Power BI experience on Databricks or a comparable platform, including tracing reported numbers to their source.
• Experience building audience or eligibility lists from written criteria for live campaigns or operational processes.
• Experience checking another person’s lists or reports, including holding back work that failed validation.
• Experience connecting cost, budget, or spend data to results and reconciling it with a finance source.
• Experience using AI in personal analysis work.

Work model

• BDC describes its work model as hybrid.

Benefits and development

• Benefits include an employee savings and investment plan with employer matching, a defined benefit pension plan, and a $750 wellness and health care spending account.
• The employer mentions paid vacation, personal and sick days, offices closed December 25 to January 1, and learning, training, and development opportunities.