Analyst III – Product Analytics (Adobe Analytics)
Role Overview
Design, develop, and implement data models using statistical and machine-learning expertise.
Analyze and report metrics for the digital product portfolio, including revenue, reach, engagement, conversion, and web behavior.
Use organizational data to improve product development, marketing techniques, and business strategies.
Key Skills for This Role
Full Job Posting
Role overview
Design, develop, and implement data models using statistical and machine-learning expertise.
Analyze and report metrics for the digital product portfolio, including revenue, reach, engagement, conversion, and web behavior.
Use organizational data to improve product development, marketing techniques, and business strategies.
Essential job functions
- Support implementation and maintenance of Google Analytics, Adobe Analytics, and tag management systems for applications.
- Define implementation requirements and maintain functional/tagging specifications and Adobe Analytics Solutions Design References.
- Develop and troubleshoot events and tags using JavaScript, XML, HTML, and CSS; implement tracking code and support tagging QA.
- Create data visualizations with tools such as Tableau and coordinate metric definitions, tagging, and taxonomy with product and marketing teams.
- Establish analytics standards and testing strategies; educate teams and coordinate training sessions.
- Improve analytics implementations and resolve online data collection issues with development and product teams.
Job requirements
- Bachelor’s degree and 6+ years of experience.
- Experience with Adobe Analytics and the digital data domain.
- Experience analyzing digital products and experiences and developing actionable insights.
- Strong communication, writing, and editing skills; able to translate data into a performance story that informs strategy.
- Proficiency with Excel or similar spreadsheet tools; comfort working with large datasets across multiple sources.
- Website tagging and conversion-path or journey tracking experience; SQL query-building experience is a plus.
Work context
Work effectively in a fluid, fast-paced environment, communicate with management and team members, and mentor entry-level analysts.
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