Amazon PPC Specialist
Skills
About This Role
Amazon PPC Strategy & Campaign Management
- Plan, build, and manage Amazon advertising campaigns, including:
- o Sponsored Products
- o Sponsored Brands
- o Sponsored Display
- o Amazon DSP
- Develop full-funnel PPC strategies for product launches, ranking, scaling, and profitability
- Structure campaigns based on best practices (auto, manual, keyword match types, ASIN targeting)
- Manage daily budgets, bids, and placement adjustments
Keyword & ASIN Research
- Conduct in-depth keyword research using Amazon tools and third-party software
- Identify high-converting keywords, long-tail opportunities, and negative keywords
- Perform ASIN targeting and competitor analysis to capture market share
- Continuously refine keyword lists based on search term reports
Optimization & Performance Management
- Monitor campaign performance daily and optimize bids to meet ACOS, TACOS, and ROAS targets
- Improve CTR, CVR, and sales velocity through data-driven decisions
- Scale winning campaigns while controlling wasted spend
- Pause or restructure underperforming keywords, ads, and placements
Profitability & Financial Ownership
- Own net profitability, not just ACOS, ensuring advertising spend supports sustainable growth
- Track, analyze, and optimize:
- o TACOS vs. organic sales lift
- o Contribution margin at the SKU and account level
- o Break-even ACOS per SKU based on product cost structure
- Align PPC strategy with COGS, Amazon fees, pricing, promotions, and inventory planning
- Adjust bids and budgets to prevent over-advertising, margin erosion, and stock-out-driven spend loss
Reporting & Data Analysis
- Track and analyze key metrics including:
o CTR, CPC, CVR
- o Sales, impressions, and ad-attributed revenue
- Prepare weekly and monthly performance reports with clear insights and recommendations
- Use data to forecast spend, sales, and growth opportunities
Product Launch & Ranking Support
- Create launch-focused PPC strategies to maximize visibility and early sales
- Support keyword ranking improvements through aggressive but controlled ad strategies
- Coordinate PPC efforts with promotions, coupons, and deal campaigns
Collaboration & Communication
- Work closely with:
- o Amazon SEO / listing optimization teams
- o Brand managers or account managers
- o Creative teams (for Sponsored Brand ads)
- Provide clear explanations of PPC performance and strategy to non-technical stakeholders
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