AI Social Media Specialist

Company Overview

Role Overview

Responsibilities

• Lead the use of AI tools across social media planning, content creation, copywriting, creative production, research, reporting, and workflow automation
• Develop AI-supported social media calendars for LinkedIn, Instagram, Facebook, X, TikTok, YouTube, and other relevant platforms
• Create high-quality AI-assisted content including captions, campaign copy, short-form posts, carousels, visuals, video concepts, scripts, and content variation
• Use generative AI tools to develop multiple creative angles, audience-specific messaging, and campaign variations for testing
• Identify and implement opportunities to automate repetitive marketing tasks using AI and no-code tools
• Build and improve workflows using platforms such as ChatGPT, Claude, Gemini, Canva AI, Midjourney, CapCut AI, Zapier, Make, n8n, or similar tools
• Conduct AI-supported competitor analysis, trend monitoring, audience research, sentiment analysis, and content opportunity mapping
• Support paid social campaigns through AI-led creative testing, copy variations, audience insight generation, and performance optimization
• Analyse social media and campaign performance using AI tools and reporting platforms, translating data into clear recommendations
• Work closely with design, content, PR, performance marketing, product, and compliance teams to deliver AI-enabled campaigns
• Ensure all AI-generated content is accurate, brand-aligned, compliant, and reviewed before publication
• Stay updated on emerging AI marketing tools, platform capabilities, and best practices, recommending practical use cases for the business

Qualifications

• 4+ years of experience in digital marketing, social media, content marketing, growth marketing, or a related role
• Strong hands-on experience using AI tools for marketing, content creation, research, automation, analytics, or campaign optimization
• Practical experience with tools such as ChatGPT, Claude, Gemini, Canva AI, CapCut AI, Midjourney, Runway, Zapier, Make, n8n, or similar platforms.
• Strong understanding of social media platforms, content formats, algorithms, audience behaviour, and engagement trends.
• Strong English copywriting skills, with the ability to create clear, engaging, and platform-specific content.
• Experience creating AI-assisted visuals, short-form videos, social posts, carousels, and campaign assets.
• Familiarity with social media analytics, campaign reporting, and performance metrics including reach, engagement, traffic, leads, and conversions.
• Basic understanding of paid social media advertising and creative performance testing is preferred.
• Strong organisational skills, attention to detail, and the ability to manage multiple campaigns and deadlines.
• A curious, experimental mindset with a genuine interest in AI, automation, digital trends, and new marketing technologies.
• Experience in financial services, fintech, forex, crypto, or another regulated industry is an advantage.