AI Search Optimisation (AEO) Lead

About This Role

Applied AEO Lead – Generative Search & AI Discovery

Our client is creating a new, high-accountability role to build and prove Answer Engine Optimisation (AEO) as a real inbound growth channel. This role will design and implement an AEO strategy that materially increases qualified inbound enquiries generated via AI answer engines.

What You’ll Do

• Design an end-to-end AEO strategy aligned to how modern LLMs ingest, interpret, and surface answers
• Diagnose why strong SEO visibility isn’t translating into AI recommendations — and fix it
• Audit and implement hands-on technical changes across:
• Structured data & schema
• Entity optimisation & knowledge graphs
• Machine-readable FAQs and credibility signals
• Define AEO-specific metrics and attribution models
• Prove impact through measurable AI-originated inbound leads

This is hands-on, technical work — not slide decks or content calendars.

Who This Is For

• 5–10 years’ experience in technical SEO, search architecture, applied AI, data engineering, or similar
• Deep understanding of how AI models source, weight, and recommend information
• Strong technical literacy (schemas, entities, APIs, machine-readable content)
• Commercial, outcome-driven mindset
• Comfortable operating under pressure with clear performance expectations