AI GTM Specialist

Drive AI product revenue across your region: Partner with Account Executives as a co-prime on AI opportunities, owning commercial strategy, pitch co-development, business case construction, and direct customer engagement from discovery through close .

Serve as commercial subject matter expert: Advise account teams and customers on positioning, packaging, pricing strategy, and ROI across AI Studio, AI Teammates, Dash, and Stack AI .

Lead commercial NPI: Build initial talk tracks, qualification guidance, and pitch materials for new AI products moving from launch to scale .

Align with frontline sales managers: Partner closely with sales leadership and Account Executives in forecast calls, pipeline reviews, and team meetings to elevate regional AI fluency .

Build deals for speed to value: Help customers identify high-impact AI use cases, run structured proof-of-value pilots, and establish ROI metrics prior to deal close .

Represent Asana’s AI vision: Present AI strategy to senior and C-level executives, connecting Asana’s roadmap to customer digital transformation goals .

Provide field feedback: Act as a critical feedback loop to Product, Product Marketing, and R&D teams by translating customer insights and objections into actionable product input .

Serve as the regional commercial voice: Provide leadership with visibility into regional AI trends, opportunities, and risks .

Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making .

8+ years of experience in a commercial, customer-facing sales or overlay role (e.g., Account Executive, Sales Specialist) with a track record of driving revenue .

Strong fluency in AI concepts (LLMs, agents, context management, MCPs, generative AI) and the ability to translate technical value into business ROI .

Proven track record of developing compelling commercial narratives and pitch materials aligned to customer pain points .

Executive presence with confidence leading strategic workshops and presenting AI strategy to C-suite stakeholders .

Analytical approach to commercial deal structures, ROI modeling, pricing, and packaging .

Experience building scalable enablement assets and delivering training to sales teams .

Adaptability in fast-paced environments with evolving priorities and new product introductions .

Collaborative mindset with strong c ross-functional partnership skills across sales and technical teams .

At Asana, we're com mitted to building teams that include a variety of background s, perspectives, and skills, as this is critical to helping us ach ieve our mission . If you're interested in this role and don't meet every listed requirement, we still encourage you to apply .

Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our miss ion . We believe that compensation should be reflective of the value you create relative to the market value of your role . To ensure pay is fair and not impacted by biases, we're committed to looking at market value which is why we check ourselves and conduct a yearly pay equity audit .

Asana is a leading platform for human + AI collaboration. Millions of teams around the world rely on Asana to achieve their most important goals, faster. Asana has been named to Fortune's Best Workplaces for 7+ years and recognized by Fast Company, Forbes, and Gartner for excellence in workplace culture and innovation. We offer an exceptional office-centric culture while adopting the best elements of hybrid models to ensure that every one of our global team members can work together effortlessly. With 13+ offices all over the world, we are always looking for individuals who care about building technology that drives positive change in the world and a culture where everyone feels that they belong.

We believe in supporting people to do their best work and thrive. Our goal is to ensure that Asana upholds an environment where all people feel that they are respected and valued, whether they are applying for an open position or working at the company. We provide equal employment opportunities to all applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by law.

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