AI Creative Content Producer
Role Overview
Full-time, on-site role based in Dubai, creating and optimizing digital content for IPT Energy’s services, projects, and innovation in the energy sector.
The producer coordinates content across brands and channels, aligns work with brand and marketing strategies, and collaborates with marketing, operations, and technical teams.
The role also monitors content performance and supports regional expansion and partnership messaging.
Key Skills for This Role
Full Job Posting
Role overview
Full-time, on-site role based in Dubai, creating and optimizing digital content for IPT Energy’s services, projects, and innovation in the energy sector.
The producer coordinates content across brands and channels, aligns work with brand and marketing strategies, and collaborates with marketing, operations, and technical teams.
The role also monitors content performance and supports regional expansion and partnership messaging.
Ideate and plan
- Pitch monthly content concepts and series ideas for both brands within the approved annual plan.
- Build and maintain monthly content calendars and shot lists.
- Write hooks, captions, and short scripts in English.
Design and produce
- Design static posts, carousels, stories, simple motion graphics, and print materials such as leaflets, posters, price boards, roll-ups, and event signage.
- Storyboard reels and launch videos before shoot days.
- Shoot at company sites, terminals, events, and charger launches; edit reels, short films, and event recaps with colour, sound, and subtitles.
- Brief and direct freelance crews and creators for larger shoots.
AI, assets, and performance
- Use AI daily for image generation and editing, AI video, voice-over, auto-captions, resizing, and cut-downs.
- Create brand-safe prompts, templates, and style references that match IPT Energy and IPTev guidelines.
- Maintain a tagged library of raw and final files; track monthly post performance and bring three ideas from successful content.
Qualifications
- At least three years creating social content, including at least two years for a brand in-house or on a single account.
- Strong content-production and video-production skills, plus experience in content strategy and content management across channels.
- Excellent writing for clear, engaging, technically accurate content tailored to diverse audiences.
- Proficiency with AI-powered creative and content tools, including generative text, image, and video applications.
- Valid UAE driving licence and ability to travel to sites across Dubai and Sharjah, including early starts.
- Comfort shooting at industrial sites under health, safety, and environment rules.
- Ability to collaborate across functions, translate complex technical information, and manage multiple projects and deadlines.
- Bachelor’s degree in Media, Communications, Marketing, Film, or a related field, or equivalent practical experience.
Beneficial experience and language
- Experience creating content for B2B, industrial, or energy-sector audiences is an advantage.
- Arabic knowledge is beneficial for regional communication.
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