After Sales Coach

Key Responsibilities

• Conduct on-site and virtual assessments of service-lane workflow; work directly with Service Managers and Parts Managers to improve results through enhanced process execution and effective action-plan development.
• Develop and deliver instructor-led, virtual, and e-learning training curricula for service advisors, technicians, parts counter staff, and managers. Assess associate performance through evaluations, role-plays, and simulations; provide constructive feedback to support continuous development.
• Ensure alignment with manufacturer standards, certification programs, and incentive requirements.
• Analyze store and market KPIs — including hours-per-RO, effective labor rate, parts gross profit %, CSI/SSI scores, and technician productivity to identify performance opportunities and measure training effectiveness.
• Coach service managers and parts managers one-on-one on daily management routines, associate development, and performance accountability — helping them become stronger leaders, managers, and coaches.
• Support the rollout and adoption of new technology platforms (e.g., digital MPI tools, online appointment scheduling, electronic parts catalogs) through change-management planning and end-user training.
• Conduct process audits (e.g., service-write-up reviews) to ensure key operational procedures are followed; coach teams on corrective actions in real time.
• Assign short videos on key topics depending on performance gaps.
• Partner with Market leadership, L&D teams, and instructional designers to align training initiatives with business objectives.
• Act as a subject-matter expert (SME) for training content design; conduct certifications and re-certifications for service and parts associates and managers.
• Influence without authority — drive engagement and adoption of process improvements across the network.

Required Qualifications

• 5+ years of experience in automotive dealership fixed operations (service, parts, or body shop) in a management, training, or consulting capacity.
• Demonstrated expertise with major DMS platforms (e.g., CDK Global, Reynolds & Reynolds, Tekion) and OEM service systems.
• Proven track record of developing and delivering training programs — both in-person and virtual — that produced measurable KPI improvement.
• Willingness to travel up to 50–75% to dealership locations; must reside in a market with company stores.

Preferred Qualifications

• Certified Professional in Training Management (CPTM), ATD certification, or similar L&D credential.
• Experience with digital retailing platforms and connected-vehicle service workflows.
• Core Competencies
• Change management & stakeholder engagement
• Data analysis & KPI-driven decision-making
• Cross-functional collaboration across dealership departments
• Influence without authority & relationship building
• Training logistics coordination
• $0.00 - $0.00
• Competitive compensation and 401k matching
• Enjoy a healthy work-life balance with insurance plans (health, dental, vision) and maternity benefits.
• Associate purchase and discount programs for new and pre-owned vehicles, services, parts, collision, accessories, and AutoGear
• Access amazing deals and discounts through YouDecide, a website with offers from top providers and retailers
• Join our DRVPNK mission to raise and donate millions of dollars to cancer research and treatment, partnering with cancer charities nationwide
• AutoNation is committed to creating a diverse, equitable, and inclusive environment in our workplace and the services we provide. We welcome candidates from all backgrounds who are passionate about making a positive impact. Even if you do not meet every requirement, we encourage you to apply. Join our team and help us foster a culture of belonging while contributing to our revolutionary work in the automotive industry. We value innovation, teamwork, and a commitment to making a positive impact in the world.

Core Competencies

Exciting Benefits and Perks Await You: