Admissions, Growth & Marketing Manager
Skills
About This Role
Job Purpose
Lead our student acquisition function by managing admissions conversion teams, driving marketing and lead generation, expanding regional and international recruitment channels, and achieving enrollment targets in a highly cost-effective manner.
This role is responsible for building pipeline, converting inquiries into enrollments, optimizing spend, and ensuring profitable growth.
1. Admissions Leadership & Conversion Management
- Lead and manage the admissions / counseling team responsible for converting inquiries into enrollments
- Set daily, weekly, and monthly targets for counselors / admissions executives
- Monitor inquiry response times, follow-up discipline, conversion ratios, and productivity
- Train team on objection handling, consultative selling, and closing techniques
- Ensure every inquiry is tracked and nurtured through CRM
Direct Student Conversions
- Personally handle high-value, complex, escalated, VIP, or strategic prospective students whenever required
- Conduct consultations with students and parents for premium conversion opportunities
- Support team in closing difficult cases
1. Marketing & Lead Generation
- Own monthly qualified lead generation targets
- Plan and execute cost-effective digital marketing campaigns with internal/external vendors
- Create creative campaigns for each intake cycle across Meta, Google, LinkedIn, YouTube, email, WhatsApp, and events
- Generate leads through referrals, webinars, partnerships, roadshows, influencer collaborations, and community outreach
- Coordinate content such as testimonials, student success stories, reels, case studies, and brand campaigns
Cost Efficiency Responsibility
- Ensure all campaigns are optimized for best ROI
- Reduce wasteful spend and improve lead quality
- Track CPL (cost per lead), CAC (customer acquisition cost), and conversion efficiency
- Negotiate best rates with vendors, agencies, and partners
- 1.
- International & Regional Student Recruitment Develop student pipelines from from respected countries.
Responsibilities
- Build country-wise acquisition plans
- Develop education consultant / agent / referral networks
- Customize campaigns and messaging for each market
- Identify high-potential communities and channels
1. Partnerships & Business Development
- Build relationships with corporates, schools, colleges, universities, and training partners
- Develop B2B student sourcing channels
- Represent DIIB at expos, fairs, seminars, webinars, and networking events
1. Reporting, Forecasting & Performance Management
- Maintain accurate CRM pipeline reports
- Submit daily inquiry and conversion dashboards
- Submit weekly campaign ROI reports
- Forecast monthly enrollments and revenue
- Present improvement plans where targets are missed
Admissions
- Number of enrollments
- Team conversion rate %
- Inquiry response SLA
- Revenue generated
Marketing
- Qualified leads generated
- Cost per lead
- Cost per enrollment
- Campaign ROI
Leadership
- Team productivity
- Follow-up compliance
- Training effectiveness
Cost Efficiency
- Budget adherence
- Vendor savings
- Profitable growth ratio
Ideal Candidate Profile
- 4+ years in admissions, student recruitment, growth, or education sales leadership
- Proven experience managing conversion teams
- Strong marketing and lead generation understanding
- Strong closer who can personally convert premium leads
- Commercial mindset with cost-conscious execution
- Excellent communication skills
- UAE / GCC experience preferred
Enrollment Incentives
- 1–5 enrollments \= AED 500 each
- 6–10 enrollments \= AED 750 each
- 11+ enrollments \= AED 1,000 each
Team Achievement Bonus
If monthly admissions target + CPL target achieved: AED 2,000 bonus
Pay: AED9,000.00 - AED10,000.00 per month
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