Activation Lead
Skills
About This Role
Overview
The Activation Lead will own the user activation journey from signup to first reservation, ensuring new users successfully experience the platform's value proposition and convert into active bookers.
The role will work closely with CRM, Product, Performance, Design, and Analytics teams to improve onboarding, activation funnels, conversion rates, and user engagement.
Key Responsibilities
- Own and optimize the activation funnel across app, CRM, and product touchpoints
- Drive Day-0, Day-7, and first booking activation KPIs
- Develop and execute onboarding journeys, nudges, lifecycle flows, and activation campaigns
- Work closely with Product and CRO teams to identify friction points and improve conversion performance
- Collaborate with Performance and Search teams to align acquisition quality with activation outcomes
- Analyze user behavior, cohorts, drop-off points, and funnel performance to identify growth opportunities
- Lead experimentation and A/B testing initiatives focused on activation and conversion optimization
- Coordinate with CRM and content teams to ensure relevant messaging and personalized user journeys
- Build reporting dashboards and provide regular performance updates to leadership
Requirements
- 5+ years experience in Growth, CRM, Performance Marketing, Product Marketing, or Lifecycle Marketing
- Strong understanding of app funnels, user behavior, and activation strategies
- Experience working with analytics and CRM tools such as Braze, MoEngage, GA4, AppsFlyer, Mixpanel, or similar
- Strong analytical and problem-solving skills
- Experience managing cross-functional projects with Product and Tech teams
- Comfortable working in fast-paced, performance-driven environments
Success Metrics
- Activation Rate
• Day-0 / Day-7 Activation
- Cost per Activated User
Your resume, rewritten
for this exact role.
Sign up free — Base Career tailors your CV to this job description in 60 seconds.
01 / 05
Resume Tailored to This Job
Your keywords, structure, and story — rewritten to match this exact role and pass ATS filters.
Free · No card · 60 seconds
02 / 05
Cover Letter for This Role, Done
Job-specific cover letters written in Gulf professional tone — ready in seconds, not hours.
Free · No card · 60 seconds
03 / 05
See How Well You Fit This Role
AI match score with clear reasons — know your fit before investing time in the application.
Free · No card · 60 seconds
04 / 05
Apply in One Click
Autofill any application form on Workday, LinkedIn, Bayt, Greenhouse — with your tailored content.
Free · No card · 60 seconds
05 / 05
Track It. Follow Up at the Right Time.
Visual pipeline for every application with AI-timed follow-up reminders so nothing slips.
Free · No card · 60 seconds
Similar Jobs
Activation Lead
Gathern · Riyadh
Own and optimize user activation journeys, drive key performance indicators, analyze user behavior, and collaborate with cross-functional teams for conversion improvement.
Skills
4 days ago
Apply Now↗Apply Now ↗Activation Lead
Gathern · الرياض
The Activation Lead will own the user activation journey from signup to first reservation, ensuring new users successfully experience the platform’s value proposition and convert into active bookers. The role will work c
Skills
5 days ago
Apply Now↗Apply Now ↗2.2K+
Cover Letters & Follow-ups
1.8K+
Resumes Tailored
190.5K+
Jobs Tracked
Trusted by professionals at
Stop applying blindly.
Start getting hired.
Base Career automates the hardest parts of job searching — apply smarter, not harder.
AI Resume in 60s
Your resume rewritten for this exact role using the job description as the brief.
ATS-Optimized
Get past automated screening filters with the right keywords matched to each job.
Application Tracker
Track every job, follow-up, and interview in one visual kanban board.
Free plan · No credit card required