Activation and Solution Marketing Manager (Advertising Service)
Skills
About This Role
Overview
We are seeking a highly versatile Activations & Solutions Marketing Manager who thrives at the intersection of commercial strategy, creative thinking, and operational execution.
You will play a central role in shaping Shopper’s solutions portfolio, enabling the sales team with high-impact marketing assets, and ensuring that every activation — digital or physical — is designed for both market impact and operational feasibility.
This position requires a rare blend of creative intelligence, commercial awareness, and hands-on project orchestration capabilities.
1. Solutions Design & Innovation
- Structure the Offering: Translate Shopper’s services and capabilities into clearly defined, ready-to-sell solutions across promotional, digital, and omnichannel activations.
- Innovation Development: Continuously identify opportunities to introduce new solutions aligned with GCC retail dynamics, shopper behavior, and promotional mechanics.
- Sales & Client Support: Partner with the sales team during strategic client discussions to provide solution recommendations, activation concepts, and value-driven marketing narratives.
2. Sales Enablement & Marketing Assets
- Sales Toolkit Ownership: Design, develop, and maintain the company’s sales enablement assets, including presentations, case studies, success stories, and solution documentation.
- Success Story Development: Transform completed campaigns and activations into structured business cases demonstrating commercial impact and execution excellence.
3. Activations & Project Leadership
- End-to-End Activation Management: Lead Trade Marketing Execution (TME) initiatives and solution deployments from initial concept and sales support through execution and performance evaluation.
- Cross-Functional Coordination: Act as the key liaison between Sales, Creative Studio, and Operations to ensure solution feasibility, execution integrity, and delivery excellence.
- Field & Performance Evaluation: Assess activation and solution performance both analytically and on-ground, identifying optimization and evolution opportunities.
- Continuous Improvement: Recommend enhancements to solutions, tools, and activation frameworks based on market feedback and operational realities.
Experience
- 5+ years of experience within a Promotional, BTL, Shopper Marketing, or Marketing Solutions environment in the GCC.
- Hybrid Capability: Demonstrated ability to operate across strategy, creative development, and operational coordination within fast-moving business contexts.
- Project & Activation Management: Strong hands-on experience managing multi-stakeholder initiatives involving creative, operational, and client-facing dimensions.
- Analytical & Commercial Mindset: Ability to evaluate activation performance, interpret business signals, and formulate actionable improvement recommendations.
- Communication: Professional fluency in English is mandatory. Arabic is a strong advantage for regional retailers and partner interactions.
- Work Style: Comfortable operating in dynamic environments with evolving priorities and cross-functional dependencies.
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