Account Based Marketing Manager

Account-Based Marketing Strategy

Account-Based Campaign Development & Execution

Sales Partnership & Strategic Planning

Measurement & Performance Strategy

Personalization & Optimization

Account Advocacy

Requirements:

• 5-7 years of B2B marketing experience.
• Proven experience building, managing, and optimizing:
• Account-Based Marketing (ABM) programs
• Field marketing initiatives
• Revenue-focused campaign strategies
• Experience partnering directly with Sales organizations on strategic account planning.
• Demonstrated ability to make data-driven marketing decisions and influence business outcomes.
• Strong strategic thinking and ability to operate independently.
• Experience developing multi-channel marketing campaigns across digital and offline channels.
• Strong analytical skills with the ability to:
• Interpret performance data
• Identify trends and opportunities
• Make strategic recommendations
• Excellent project management and cross-functional collaboration skills.
• Exceptional written, verbal, and presentation communication skills.
• Experience in:
• B2B SaaS organizations
• Real estate technology (PropTech)
• Real estate-related industries
• Experience with:
• HubSpot
• Salesforce
• Marketing automation platforms
• CRM systems
• Familiarity with account intent platforms and ABM technologies.

Preferred

Strategic Independence

Data-Driven Decision Making

Cross-Functional Partnership

Critical Thinking

Responsibilities

• Partner with Sales to evaluate target accounts and develop account selection criteria.
• Define the strategic rationale for account prioritization and segmentation.
• Determine which accounts represent the greatest opportunity and why.
• Develop go-to-market strategies tailored to target account segments.
• Use account, market, and performance data to continuously refine targeting strategies.
• Deliver account recommendations and insights that help Sales improve account prioritization over time.
• Design and execute multi-channel ABM programs, including:
• Email marketing
• Digital advertising
• Direct mail campaigns
• Events and webinars
• Content marketing initiatives
• Create account-specific messaging and campaign strategies.
• Partner with Content, Design, and Marketing Operations teams to bring campaigns to life.
• Ensure campaigns align to revenue goals and account engagement objectives.
• Collaborate with Sales teams to understand account priorities and opportunities.
• Evaluate whether ABM is the most effective approach for target accounts.
• Challenge assumptions and validate account strategies using market intelligence and data.
• Provide strategic guidance on account engagement and expansion opportunities.
• Act as a trusted advisor to Sales while maintaining an objective, data-driven perspective.
• Define campaign success metrics and measurement frameworks.
• Partner with Marketing Operations to establish reporting for:
• Campaign performance
• Account engagement
• Pipeline influence
• Revenue impact
• Analyze results and translate insights into actionable recommendations.
• Use performance data to optimize future campaign strategy and investment decisions.
• Leverage account, customer, and intent data to build personalized experiences.
• Segment audiences to improve campaign relevance and effectiveness.
• Monitor campaign outcomes and identify drivers of success or underperformance.
• Continuously test, learn, and optimize campaign approaches based on performance insights.
• Serve as the voice of target accounts within the marketing organization.
• Share market and account insights with Product Marketing, Sales, and leadership.
• Help influence broader marketing, messaging, and product strategies based on customer needs and feedback.