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Head of Ecommerce

PECTIV®Dubai, UAEYesterdayMid-Senior
Mid-Seniorfulltime

Skills

ecommercedigital marketingonline retail

About This Role

Overview

PECTIV is a premium feminine care brand based in the UAE.

As we scale toward our long-term regional growth vision, we are looking for an ambitious and growth-driven Head of E-commerce to lead PECTIV’s ecommerce growth and customer journey.

Role Description

This role will own ecommerce growth strategy, retention, offers, conversion optimization, and overall online commercial performance across UAE & KSA.

Responsibilities

  • Manage ecommerce growth strategy and revenue targets
  • Improve Shopify conversion rate and customer journey
  • Build promotional and campaign calendar
  • Manage retention strategy across Email, WhatsApp, and subscriptions
  • Improve CAC, AOV, LTV, and repeat purchase rate
  • Coordinate paid ads, creatives, CRM, and launches
  • Build bundles, upsells, and offer strategy
  • Analyze KPIs, cohorts, and business performance
  • Manage growth reporting and weekly dashboards
  • Coordinate freelancers/agencies and internal team
  • Support expansion plans in KSA

Candidate Requirements

  • Minimum 3–5 years experience in ecommerce growth/performance
  • Strong understanding of Shopify and DTC ecommerce
  • Experience with Meta Ads, CRM, CRO, and retention
  • Strong analytical and commercial thinking
  • Experience managing growth KPIs and ecommerce funnels
  • Strong leadership and communication skills
  • Startup mindset with ownership mentality
  • Experience in beauty, wellness, or FMCG is a plus

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